“Cloudbridge supports SUSE in developing a specific go-to-market strategy for the public sector (Public). The objective is to reach a selected target group in the public administration. Based on an extensive vertical analysis and together with the SUSE marketing & sales team, a target group-specific GTM concept was developed and rolled out. In addition to professional consulting, Cloudbridge supports my team with a lot of solution orientation, reliable expertise and knowledge transfer (benchmark / experience values) in the implementation and optimization of the campaign performance, in order to jointly extract the most potential.”
“Together with our partner Cloudbridge, we initialized digitization in marketing. The focus was on making marketing and sales processes transparent and defining responsibilities. Thanks to its strategic approach, Cloudbridge very quickly understood where the challenges were, and solved them competently and in a customer-oriented way. Together we have created an infrastructure that now needs to evolve and make collaboration easier and more effective for Marketing & Sales in the future.”
“For us, contemporary communication is the key to success. Cloudbridge’s full-service implementation of our digital lead generation campaigns allows us to use this important marketing channel strategically and effectively for digital and custom-fit targeting in a resource-efficient way.”
“With Cloudbridge, we have been able to tailor our marketing activities to our target group – pharmaceutical companies – in a more targeted and at the same time automated way. Through the joint analysis of our buyer personas and the development of tailored customer journeys, we address the target persons more individually and thus increase the relevance of our content for them. The optimization of our existing marketing automation tool through, for example, multi-level interest-based campaigns and the introduction of lead scoring, additionally supports us in the implementation of a holistic marketing sales lead process.”
“By introducing marketing automation, we wanted to pay attention to the changed usage behavior of our target customers and at the same time compensate for the increasingly less efficient lead generation measures, such as cold calling. A key factor in the introduction and implementation of Marketing Automation was to more closely integrate marketing and sales and to initiate internal change processes. Cloudbridge very quickly understood what was important to us and put these requirements into practice in a targeted manner. I would implement such a project with Cloudbridge again and again.”
“Many are confronted with the challenge of how to begin the transformation of their marketing, especially at the beginning of the introduction of digital marketing. Especially in these first steps towards modern marketing, professional support is extremely helpful. With target focus, visionary ideas and at eye level, Cloudbridge accompanies the introduction of digital marketing and inspires and empowers the entire team to shape it independently and implement it successfully in the long term.”
“With Cloudbridge, we have gained a partner who has competently supported us in the implementation of marketing digitalization through its industry expertise, interfaces and cross-departmental process knowledge. Through marketing automation, we were able to achieve initial added value relatively quickly, such as transparency of marketing processes and reduction of manual tasks. Today, we use the time we’ve gained to focus on the needs of our customers and prospects.”
“We quickly determined that Cloudbridge was the right partner for project implementation. The entire collaboration was characterized by Cloudbridge’s experience, professionalism and know-how.”
“Developing optimized communications and positioning for VMware with strategic target customers has long been a prioritized effort to target individuals in a more focused and promising way. By partnering with Cloudbridge, we were able to take a fresh, high-quality, and professional approach to account-based marketing. Through conceptual approaches and industry experience, we were able to develop strategies and content assets for improved communication with target customers. The focused and trusted collaboration with Cloudbridge has helped us position our relevance more strongly at the decision maker level, drive higher deals, and sustainably improve and strengthen relationships with key accounts.”
“Digital marketing is now at the forefront of our marketing mix. Cloudbridge has played a central role in this development, especially during the implementation, supporting us with expertise and as a partner at eye level. By transforming our marketing, we are now verifiably generating more leads and can demonstrate this success in a measurable and transparent way.”
“We wanted to create a cross-team basic understanding of the need for digital, unified processes in sales and marketing in order to map end-to-end lead management from initial contact to purchase and beyond. The Cloudbridge consultants always met us at eye level and professionally accompanied us with a lot of expertise through the entire project, including the introduction of corresponding tools.”
Why does Account Based Marketing improve collaboration between marketing and sales?
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Cloudbridge Consulting GmbH
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Why does Account Based Marketing improve collaboration between marketing and sales?
In our last webinar with bvik – The Industry Association for Communication and Marketing, we discussed “Why Account Based Marketing Improves the Collaboration…
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