Leading the way with marketing automation – T-Systems Multimedia Solutions
A great deal of experience, high professionalism and distinctive know-how for T-Systems Multimedia Solutions.
Initial situation and challenge:
T-Systems Multimedia Solutions GmbH was faced with the challenge of replacing its existing e-mail marketing solution with a suitable marketing automation tool with a wider range of functions and finding strategic and conceptual approaches for entering the field of marketing automation. With the system-side requirement of CRM integration, data storage in Germany, the replacement of many manual steps in campaign management and the implementation of the General Data Protection Regulation, a partner was sought for software evaluation and conceptual as well as technological project implementation. During the search for a specialist for marketing automation, T-Systems Multimedia Solutions GmbH became aware of Cloudbridge Consulting via a whitepaper.
Collaboration:
“In the first workshop, we very quickly realized that Cloudbridge was the right partner for project implementation.”
The consulting business is a “people business” and thrives on people – the personal relationship with Cloudbridge was an immediate fit. This was a key factor in the decision to choose Cloudbridge.
“We want to learn from the experience of other companies and get the best result.”
Cloudbridge’s consulting services & experience from many other B2B projects helped us to achieve this.
“The collaboration was characterized by Cloudbridge`s experience, professionalism and know-how.”
Within the framework of a POC`s, the most important processes could be set up and introduced, training courses conducted and interfaces clarified in less than three months. A special role was played by the holistic understanding of processes – both in terms of content and technology.
Success and added value:
A concrete added value that could be realized through the introduction of marketing automation with Cloudbridge is the significantly more cost-efficient work in marketing due to automated processes. Furthermore, a transparent data protection process including DOI handling as well as the entire integration of DSGVO requirements could be created. A highlight of the collaboration with Cloudbridge Consulting was the implementation of the workshops. Overall, Cloudbridge is characterized by a broad content-related and system-independent know-how as well as expertise in the area of inbound marketing and a comprehensive view and way of thinking in the area of marketing and sales, in order to pick up and carry along all parties involved in the project.
“We quickly determined that Cloudbridge was the right partner for project implementation. The entire collaboration was characterized by Cloudbridge’s experience, professionalism and know-how.”