Leading the way with marketing automation – T-Systems Multimedia Solutions

A great deal of experience, high professionalism and distinctive know-how for T-Systems Multimedia Solutions.

Initial situation and challenge:

T-Systems Multimedia Solutions GmbH was faced with the challenge of replacing its existing e-mail marketing solution with a suitable marketing automation tool with a wider range of functions and finding strategic and conceptual approaches for entering the field of marketing automation. With the system-side requirement of CRM integration, data storage in Germany, the replacement of many manual steps in campaign management and the implementation of the General Data Protection Regulation, a partner was sought for software evaluation and conceptual as well as technological project implementation. During the search for a specialist for marketing automation, T-Systems Multimedia Solutions GmbH became aware of Cloudbridge Consulting via a whitepaper.


“In the first workshop, we very quickly realized that Cloudbridge was the right partner for project implementation.”

The consulting business is a “people business” and thrives on people – the personal relationship with Cloudbridge was an immediate fit. This was a key factor in the decision to choose Cloudbridge.

“We want to learn from the experience of other companies and get the best result.”

Cloudbridge’s consulting services & experience from many other B2B projects helped us to achieve this.

“The collaboration was characterized by Cloudbridge`s experience, professionalism and know-how.”

Within the framework of a POC`s, the most important processes could be set up and introduced, training courses conducted and interfaces clarified in less than three months. A special role was played by the holistic understanding of processes – both in terms of content and technology.

Success and added value:

A concrete added value that could be realized through the introduction of marketing automation with Cloudbridge is the significantly more cost-efficient work in marketing due to automated processes. Furthermore, a transparent data protection process including DOI handling as well as the entire integration of DSGVO requirements could be created. A highlight of the collaboration with Cloudbridge Consulting was the implementation of the workshops. Overall, Cloudbridge is characterized by a broad content-related and system-independent know-how as well as expertise in the area of inbound marketing and a comprehensive view and way of thinking in the area of marketing and sales, in order to pick up and carry along all parties involved in the project.