Be always informed and keep an eye on important news about consulting and trends in modern B2B marketing.
Everyone is talking about virtual selling. But is digital B2B sales just Corona hype or the future of sales? According to a study…
The five trends in marketing. Corona is forcing digital transformation in marketing. Companies must adapt both external formats and internal processes – and…
A lot helps a lot? No, not in the digital age. Companies no longer want to be inundated with vague offers, but to…
“There has never been a better time than now to automate marketing processes.” Marketing is on the verge of a transformation. Digital transformation…
Companies should seize the opportunity right now to realize comprehensive digital customer experiences. The timing couldn’t be better. To do so, they need…
Marketing Automation Report 2021 – an analysis by Cloudbridge Consulting. The transformation of marketing and sales into the digital world is becoming a…
Knowledge & know-how on important marketing topics in small bites – Cloudbridge Snackinars! 1 Topic. 2 speakers. 20 minutes. The Cloudbridge Snackinars are…
The race for the best talent is already in full swing – and the competition is fierce! In the present day, fewer and…
For the third year in a row, we are surveying industry experts across Germany about modern B2B marketing and the topic of marketing…
Some of our clients are currently having challenges conducting face to face meetings / workshops, so we have developed “Digital Fall Backs” for…
New perspectives, scientific content and, above all, lots of fresh ideas: Cloudbridge is committed to promoting young talent and is cooperating with Munich…
“Pack ma’s digital” is an initiative of the Munich and Upper Bavaria Chamber of Commerce and Industry. The alliance supports small and medium-sized…
Marketing must change fundamentally in companies: The transformation of marketing and sales into the digital world is becoming a question of survival for many companies following the Corona pandemic. This is the key finding of a recent trend survey by Cloudbridge Consulting. According to the survey, it is essential to make better use of digital…
Read moreEveryone is talking about virtual selling. But is digital B2B sales just Corona hype or the future of sales?
The five trends in marketing. Corona is forcing digital transformation in marketing. What matters – a guest article (W&V, e-paper…
A lot helps a lot? No, not in the digital age. Companies don’t want to be inundated with vague offers,…
The digital transformation accelerated by the Corona pandemic will also have an even bigger impact on marketing. It will lead…
There has never been a better time than now to automate marketing processes.” Marketing is on the verge of a…
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Much has moved us this year, but five topics remain in our minds. They will also accompany us into the…
2022, that’s … right, the Year of the Tiger. At least that’s what it is in China. The tiger stands…
„Triple D” is the “XXL” of marketing. In one of our last articles, we dealt with the topic of “creativity…
Quo Vadis Marketing Campaign Planning? Inbound? Outbound? High Touch? Automation? What if our target group is so specific that it…
Not umami again: Why creative concepts, round corners and soft edges are part of every marketing transformation. We are world…
… or why the use of marketing technologies dramatically simplifies the path to more customers. How many frogs do you…
As one of our clients said in a recent jour fixe, “We need to understand that marketing doesn’t just take…
Why you should invest not only in your body, but also in good, strategic marketing. The other day in front…
And YOU are…? Pling…Pling…Pling… Right now, notifications from the community in my LinkedIn app are coming in by the minute.…
Successful lead nurturing requires the interaction of all players. Marketing and sales both work to market their products and solutions.…
It’s the marketing strategy, stupid! When it comes to marketing as a generic term, decision-makers are confronted with very different…
The hyper-empowered customer (1) – This species is encountered everywhere today – certainly even more frequently in the B2C segment…
At the risk of making one or the other reader’s eyes roll right at the beginning: it’s once again about…
Take: a standard browser, a few free minutes at the end of the day, subtract all search terms that have…
Due to increasing competitive pressure, it is becoming more and more difficult for companies to differentiate their products from the…
The cloud business continues to grow inexorably in Germany. According to forecasts, cloud computing sales will reach 22.5 billion euros…
Digitalization does not stop at the HR sector. The HR industry is changing strongly and ever faster. Artificial intelligence (AI),…
In recent years, much has been written about the funnel. It was discussed how to generate new leads and how…
Marketing automation software makes it possible to automate many marketing processes and thus generate and nurture leads more quickly, efficiently…
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