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March 03, 2023
Why does Account Based Marketing improve collaboration between marketing and sales?
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February 28, 2023
ABM is a hard change project – the Cloudbridge review from the Digital Breakfast
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January 10, 2022
Professional article at marketing BÖRSE: Why sales needs the best of both worlds
Everyone is talking about virtual selling. But is digital B2B sales just Corona hype or the future of sales? According to a study by McKinsey, […]
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September 01, 2021
Guest article in W&V: The five trends in marketing
The five trends in marketing. Corona is forcing digital transformation in marketing. Companies must adapt both external formats and internal processes – and train their […]
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Kunde im Fokus

Why does Account Based Marketing improve collaboration between marketing and sales?

 Why does Account Based Marketing improve collaboration between marketing and sales? 1920 613 Melanie Krug

In our last webinar with bvik – The Industry Association for Communication and Marketing, we discussed “Why Account Based Marketing Improves the Collaboration…

Digital Breakfast Meeting

ABM is a hard change project – the Cloudbridge review from the Digital Breakfast

 ABM is a hard change project – the Cloudbridge review from the Digital Breakfast 1920 690 Victoria Christ

On the 24th of February, Clodubridge had the pleasure of being the first official external host of the Digital Breakfast by and with…

Beitragsbild News Marketing Börse

Professional article at marketing BÖRSE: Why sales needs the best of both worlds

 Professional article at marketing BÖRSE: Why sales needs the best of both worlds 1000 582 Melanie Krug

Everyone is talking about virtual selling. But is digital B2B sales just Corona hype or the future of sales? According to a study…

IT-Marketing Berater in einem Konferenzraum

Guest article in W&V: The five trends in marketing

 Guest article in W&V: The five trends in marketing 1920 1212 Melanie Krug

The five trends in marketing. Corona is forcing digital transformation in marketing. Companies must adapt both external formats and internal processes – and…

Professional article at marketing BÖRSE: More focus in marketing

 Professional article at marketing BÖRSE: More focus in marketing 1600 900 Christine Heydorn

A lot helps a lot? No, not in the digital age. Companies no longer want to be inundated with vague offers, but to…

daten-digitale-transformation-beitragsbild

HORIZONT guest article: Why data has never been more important in marketing

 HORIZONT guest article: Why data has never been more important in marketing 1000 667 Christine Heydorn

“There has never been a better time than now to automate marketing processes.” Marketing is on the verge of a transformation. Digital transformation…

Beitragsbild News Marketing Börse

Professional article at marketing BÖRSE: Marketing’s race to catch up

 Professional article at marketing BÖRSE: Marketing’s race to catch up 1000 582 Melanie Krug

Companies should seize the opportunity right now to realize comprehensive digital customer experiences. The timing couldn’t be better. To do so, they need…

Querformat Booklet und Ipad mit Ergebnissen einer B2B Trendbefragung

Trend survey in digital B2B marketing – results online!

 Trend survey in digital B2B marketing – results online! 1200 630 Melanie Krug

Marketing Automation Report 2021 – an analysis by Cloudbridge Consulting. The transformation of marketing and sales into the digital world is becoming a…

Cloudbridge Snackinare 2021 Header

New exciting format in 2021: Cloudbridge Snackinars!

 New exciting format in 2021: Cloudbridge Snackinars! 2500 979 Melanie Krug

Knowledge & know-how on important marketing topics in small bites – Cloudbridge Snackinars! 1 Topic. 2 speakers. 20 minutes. The Cloudbridge Snackinars are…

Spot on Talent – a joint initiative of Microsoft’s workforce of the Future & Cloudbridge

 Spot on Talent – a joint initiative of Microsoft’s workforce of the Future & Cloudbridge 1663 655 Melanie Krug

The race for the best talent is already in full swing – and the competition is fierce! In the present day, fewer and…

Expert survey Marketing Automation Report 2020 – Share your expertise!

 Expert survey Marketing Automation Report 2020 – Share your expertise! 2000 1125 Victoria Christ

For the third year in a row, we are surveying industry experts across Germany about modern B2B marketing and the topic of marketing…

Digital Fall Back – How-to-Guide for online workshops

 Digital Fall Back – How-to-Guide for online workshops 1899 866 Victoria Christ

Some of our clients are currently having challenges conducting face to face meetings / workshops, so we have developed “Digital Fall Backs” for…

Cooperation with the University of Applied Sciences Munich

 Cooperation with the University of Applied Sciences Munich 1200 521 Melanie Krug

New perspectives, scientific content and, above all, lots of fresh ideas: Cloudbridge is committed to promoting young talent and is cooperating with Munich…

Cloudbridge is now a supporter of Pack ma’s digital

 Cloudbridge is now a supporter of Pack ma’s digital 800 327 Melanie Krug

“Pack ma’s digital” is an initiative of the Munich and Upper Bavaria Chamber of Commerce and Industry. The alliance supports small and medium-sized…

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Marketing transformation as a big catch-up 150 150 Christine Heydorn

Marketing transformation as a big catch-up

Marketing must change fundamentally in companies: The transformation of marketing and sales into the digital world is becoming a question of survival for many companies following the Corona pandemic. This is the key finding of a recent trend survey by Cloudbridge Consulting. According to the survey, it is essential to make better use of digital…

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Logo marketing börse
Professional article at the marketing BÖRSE: Why sales needs the best of both worlds 400 200 Melanie Krug

Professional article at the marketing BÖRSE: Why sales needs the best of both worlds

Everyone is talking about virtual selling. But is digital B2B sales just Corona hype or the future of sales?

pressestimme_cloudbridge_w&v_werben-und-verkaufen
Guest article in W&V: The five trends in marketing. 400 200 Melanie Krug

Guest article in W&V: The five trends in marketing.

The five trends in marketing. Corona is forcing digital transformation in marketing. What matters – a guest article (W&V, e-paper…

Logo marketing börse
Professional article at the marketing BÖRSE: More focus in marketing 400 200 Melanie Krug

Professional article at the marketing BÖRSE: More focus in marketing

A lot helps a lot? No, not in the digital age. Companies don’t want to be inundated with vague offers,…

Logo marconomy
marconomy: Marketing transformation as a great race to catch up 400 200 Melanie Krug

marconomy: Marketing transformation as a great race to catch up

The digital transformation accelerated by the Corona pandemic will also have an even bigger impact on marketing. It will lead…

Logo Horizont
HORIZONT: Why data has never been more important in marketing 400 200 Melanie Krug

HORIZONT: Why data has never been more important in marketing

There has never been a better time than now to automate marketing processes.” Marketing is on the verge of a…

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Cloudbridge blog

blog_rueckblick-2021-learnings-trends-2022_header

Looking back 2021: Come together for a punch, a pastry, and a look back and forward.

 Looking back 2021: Come together for a punch, a pastry, and a look back and forward. 1920 1322 Melanie Krug

Much has moved us this year, but five topics remain in our minds. They will also accompany us into the…

Marketing_Planung_Header_Blogartikel

Every year again. But this time with the “ideal” organization: This is how marketing planning succeeds in 2022

 Every year again. But this time with the “ideal” organization: This is how marketing planning succeeds in 2022 1920 1322 Melanie Krug

2022, that’s … right, the Year of the Tiger. At least that’s what it is in China. The tiger stands…

Blog-Header Data Based Marketing

Hey Data – what’s the story? Data Based Marketing: when data tells stories

 Hey Data – what’s the story? Data Based Marketing: when data tells stories 1920 1322 Christine Heydorn

„Triple D” is the “XXL” of marketing. In one of our last articles, we dealt with the topic of “creativity…

blog_account-based-marketing_header-herz-customer-centicity

Account Based Marketing – You can’t get more customer centricity than that!

 Account Based Marketing – You can’t get more customer centricity than that! 1920 1322 Melanie Krug

Quo Vadis Marketing Campaign Planning? Inbound? Outbound? High Touch? Automation? What if our target group is so specific that it…

Why creative concepts are part of marketing transformation.

 Why creative concepts are part of marketing transformation. 1920 1322 Nicolas Wandschneider

Not umami again: Why creative concepts, round corners and soft edges are part of every marketing transformation. We are world…

Blog Header Mit Marketing Technologie zu Mehrwert Marketing

How marketing technology becomes value-added marketing …

 How marketing technology becomes value-added marketing … 1920 1322 Nicolas Wandschneider

… or why the use of marketing technologies dramatically simplifies the path to more customers. How many frogs do you…

Marketing-ohne-Lead-Management-ist-wie-ein-Auto-ohne-Motor-Huebsch-aber-nutzlos-Blog-Header

Marketing without lead management is like a car without an engine: pretty, but useless.

 Marketing without lead management is like a car without an engine: pretty, but useless. 1920 1322 Nicolas Wandschneider

As one of our clients said in a recent jour fixe, “We need to understand that marketing doesn’t just take…

Marketing Controlling – das Workout für den Unternehmenserfolg.

Marketing Controlling – the workout for corporate success.

 Marketing Controlling – the workout for corporate success. 1920 1322 Nicolas Wandschneider

Why you should invest not only in your body, but also in good, strategic marketing. The other day in front…

Why differentiated positioning is immensely important right now.

 Why differentiated positioning is immensely important right now. 1500 755 Nicolas Wandschneider

And YOU are…? Pling…Pling…Pling… Right now, notifications from the community in my LinkedIn app are coming in by the minute.…

No successful lead processing without good cooperation between marketing and sales!

 No successful lead processing without good cooperation between marketing and sales! 1920 1322 Melanie Krug

Successful lead nurturing requires the interaction of all players. Marketing and sales both work to market their products and solutions.…

Account-based marketing: Achieving a lot through a few.

 Account-based marketing: Achieving a lot through a few. 1920 1322 Nicolas Wandschneider

It’s the marketing strategy, stupid! When it comes to marketing as a generic term, decision-makers are confronted with very different…

The hyper-empowered customer: I want what I want, when I want it

 The hyper-empowered customer: I want what I want, when I want it 1920 1322 Melanie Krug

The hyper-empowered customer (1) – This species is encountered everywhere today – certainly even more frequently in the B2C segment…

Marketing after 2020: Business as usual or everything new?

 Marketing after 2020: Business as usual or everything new? 1920 1322 Nicolas Wandschneider

At the risk of making one or the other reader’s eyes roll right at the beginning: it’s once again about…

Artificial intelligence. Artificial, yes, but intelligent? We take a closer look at the hype.

 Artificial intelligence. Artificial, yes, but intelligent? We take a closer look at the hype. 1920 1322 Nicolas Wandschneider

Take: a standard browser, a few free minutes at the end of the day, subtract all search terms that have…

How do I generate the right touchpoints along the customer journey?

 How do I generate the right touchpoints along the customer journey? 1920 1322 Melanie Krug

Due to increasing competitive pressure, it is becoming more and more difficult for companies to differentiate their products from the…

The crux of the IT skills shortage: exploiting the potential of “digital marketing”

 The crux of the IT skills shortage: exploiting the potential of “digital marketing” 1920 1322 Victoria Christ

The cloud business continues to grow inexorably in Germany. According to forecasts, cloud computing sales will reach 22.5 billion euros…

The 3 biggest HR transformation trends for 2019.

 The 3 biggest HR transformation trends for 2019. 1920 1322 Melanie Krug

Digitalization does not stop at the HR sector. The HR industry is changing strongly and ever faster. Artificial intelligence (AI),…

The B2B customer lifecycle includes several funnels

 The B2B customer lifecycle includes several funnels 1920 1322 Melanie Krug

In recent years, much has been written about the funnel. It was discussed how to generate new leads and how…

How to choose the right marketing automation tool!

 How to choose the right marketing automation tool! 1920 1322 Melanie Krug

Marketing automation software makes it possible to automate many marketing processes and thus generate and nurture leads more quickly, efficiently…

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digital marketing & sales trends.

Subscribe to monthly newsletter “Cloudbridge Insider” now !

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Die Cloudbridge Consulting GmbH möchte Ihnen Inhalte wie diesen zur Verfügung stellen und Sie durch personalisierte Nachrichten auf relevante Inhalte, Produkte und Events mit Bezug zu den Themen Vermarktung, Digitalisierung, Marketing Automation und CRM aufmerksam machen. Durch Absenden dieses Formulars erklären Sie sich damit einverstanden, dass Sie diese Mitteilungen unter der angegebenen E-Mail-Adresse empfangen. Weitere Informationen dazu finden Sie in unserer Datenschutzerklärung (cloudbridge.eu/datenschutzerklaerung). Sie können sich jederzeit von jeglicher Kommunikation seitens der Cloudbridge Consulting GmbH abmelden.

Always stay up to date on current
digital marketing & sales trends.

Subscribe to monthly newsletter “Cloudbridge Insider” now !

Newsletter abonnieren
Die Cloudbridge Consulting GmbH möchte Ihnen Inhalte wie diesen zur Verfügung stellen und Sie durch personalisierte Nachrichten auf relevante Inhalte, Produkte und Events mit Bezug zu den Themen Vermarktung, Digitalisierung, Marketing Automation und CRM aufmerksam machen. Durch Absenden dieses Formulars erklären Sie sich damit einverstanden, dass Sie diese Mitteilungen unter der angegebenen E-Mail-Adresse empfangen. Weitere Informationen dazu finden Sie in unserer Datenschutzerklärung (cloudbridge.eu/datenschutzerklaerung). Sie können sich jederzeit von jeglicher Kommunikation seitens der Cloudbridge Consulting GmbH abmelden.
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