Everyone is talking about virtual selling. But is digital B2B sales just Corona hype or the future of sales?
According to a study by McKinsey, 83% of B2B sales deals are already closed using self-service, i.e. digitally without the involvement of a salesperson. This shows how important it is to consistently drive forward the topics of digitization and automation in sales. But is this insight sufficient to support the thesis that digital sales will replace traditional, physical approaches?
Why sales needs the best of both worlds, what sales will look like in the future, and what the challenges and solutions are, is described in an article by Nicolas Wandschneider at marketing BÖRSE: