The five trends in marketing.
Corona is forcing digital transformation in marketing. Companies must adapt both external formats and internal processes – and train their employees to do so. This is the biggest change in the history of marketing to date. The results of a trend survey conducted by the management consultancy Cloudbridge show what is important. A guest article by Nicolas Wandschneider in the August issue of W&V. Read the guest article now (German)!
(04.08.2021 W&V, e-paper edition)