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Why does Account Based Marketing improve collaboration between marketing and sales?

Why does Account Based Marketing improve collaboration between marketing and sales? 1920 613 Max Eiden

In our last webinar with bvik – The Industry Association for Communication and Marketing, we discussed “Why Account Based Marketing Improves the Collaboration between Marketing and Sales”. Together with Prof. Dr. Markus Besenbeck, Professor for B2B Marketing & Sales at the TH Würzburg-Schweinfurt and Hannah Burbaum, Business Unit Lead Strategy & Consulting at Cloudbridge, we were able to gain some…

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Digital Breakfast Meeting

ABM is a hard change project – the Cloudbridge review from the Digital Breakfast

ABM is a hard change project – the Cloudbridge review from the Digital Breakfast 1920 690 Victoria Christ

On the 24th of February, Clodubridge had the pleasure of being the first official external host of the Digital Breakfast by and with Thomas Barsch and listening to Prof. Dr. Markus Besenbeck present the exciting results of his study on the topic of Account Based Marketing: State of Account Based Marketing & Sales presented. There were three important points in…

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Professional article at marketing BÖRSE: Why sales needs the best of both worlds

Professional article at marketing BÖRSE: Why sales needs the best of both worlds 1000 582 Max Eiden

Everyone is talking about virtual selling. But is digital B2B sales just Corona hype or the future of sales? According to a study by McKinsey, 83% of B2B sales deals are already closed using self-service, i.e. digitally without the involvement of a salesperson. This shows how important it is to consistently drive forward the topics of digitization and automation in…

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IT-Marketing Berater in einem Konferenzraum

Guest article in W&V: The five trends in marketing

Guest article in W&V: The five trends in marketing 1920 1212 Max Eiden

The five trends in marketing. Corona is forcing digital transformation in marketing. Companies must adapt both external formats and internal processes – and train their employees to do so. This is the biggest change in the history of marketing to date. The results of a trend survey conducted by the management consultancy Cloudbridge show what is important. A guest article…

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Professional article at marketing BÖRSE: More focus in marketing

Professional article at marketing BÖRSE: More focus in marketing 1600 900 Helena Steinbinder

A lot helps a lot? No, not in the digital age. Companies no longer want to be inundated with vague offers, but to be addressed individually with solutions that are even more tailored to their needs. If mass marketing has led to enormous wastage for decades, a new approach is now experiencing an upswing, with the help of which modern…

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HORIZONT guest article: Why data has never been more important in marketing

HORIZONT guest article: Why data has never been more important in marketing 1000 667 Helena Steinbinder

“There has never been a better time than now to automate marketing processes.” Marketing is on the verge of a transformation. Digital transformation is opening up opportunities for companies to target customers more effectively. What needs to be considered and where the journey is headed – an exciting guest article by Nicolas Wandschneider at HORIZONT Online: Go to article (German).

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Professional article at marketing BÖRSE: Marketing’s race to catch up

Professional article at marketing BÖRSE: Marketing’s race to catch up 1000 582 Max Eiden

Companies should seize the opportunity right now to realize comprehensive digital customer experiences. The timing couldn’t be better. To do so, they need to invest in the digitization and automation of marketing processes – better today than tomorrow. Interesting article at marketing BÖRSE by Nicolas Wandschneider: Read the article.

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Querformat Booklet und Ipad mit Ergebnissen einer B2B Trendbefragung

Trend survey in digital B2B marketing – results online!

Trend survey in digital B2B marketing – results online! 1200 630 Max Eiden

Marketing Automation Report 2021 – an analysis by Cloudbridge Consulting. The transformation of marketing and sales into the digital world is becoming a question of survival for many companies following the Corona pandemic. This is the key finding of our latest trend survey. According to the survey, it is essential to make better use of digital channels and to automate…

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Cloudbridge Snackinare 2021 Header

New exciting format in 2021: Cloudbridge Snackinars!

New exciting format in 2021: Cloudbridge Snackinars! 2500 979 Max Eiden

Knowledge & know-how on important marketing topics in small bites – Cloudbridge Snackinars! 1 Topic. 2 speakers. 20 minutes. The Cloudbridge Snackinars are short webinars of about 20 minutes that briefly and crisply discuss the most important theses on different topics of Digital Marketing Transformation, reveal current trends and bring tips & tricks from real customer projects to the point…

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Spot on Talent – a joint initiative of Microsoft’s workforce of the Future & Cloudbridge

Spot on Talent – a joint initiative of Microsoft’s workforce of the Future & Cloudbridge 1663 655 Max Eiden

The race for the best talent is already in full swing – and the competition is fierce! In the present day, fewer and fewer junior IT staff are being confronted with more and more complex tasks. The reason for this is the digital transformation, which is forcing the economy and society to rethink. Today, it is no longer just IT…

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