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Cloudbridge news

March 03, 2023

Why does Account Based Marketing improve collaboration between marketing and sales?

February 28, 2023

ABM is a hard change project – the Cloudbridge review from the Digital Breakfast

January 10, 2022

Professional article at marketing BÖRSE: Why sales needs the best of both worlds

Everyone is talking about virtual selling. But is digital B2B sales just Corona hype or the future of sales? According to a study by McKinsey, […]

September 01, 2021

Guest article in W&V: The five trends in marketing

The five trends in marketing. Corona is forcing digital transformation in marketing. Companies must adapt both external formats and internal processes – and train their […]

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Cloudbridge news

March 03, 2023

Why does Account Based Marketing improve collaboration between marketing and sales?

Why does Account Based Marketing improve collaboration between marketing and sales? https://cloudbridge.eu/wp-content/uploads/2023/02/Account_Based_Marketing_fuer_IT-Unternehmen_2.jpg 1920 613 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g March 03, 2023 March 07, 2023

In our last webinar with bvik – The Industry Association for Communication and Marketing, we discussed “Why Account Based Marketing Improves the Collaboration…

February 28, 2023

ABM is a hard change project – the Cloudbridge review from the Digital Breakfast

ABM is a hard change project – the Cloudbridge review from the Digital Breakfast https://cloudbridge.eu/wp-content/uploads/2023/02/Kundenorientierte_B2B-Vermarktungs_Strategie_mit-ABM_Digital_Breakfast_hero.jpg 1920 690 Victoria Christ Victoria Christ https://secure.gravatar.com/avatar/41be4104fac8763f7e4b3ab267bfc570?s=96&d=mm&r=g February 28, 2023 February 28, 2023

On the 24th of February, Clodubridge had the pleasure of being the first official external host of the Digital Breakfast by and with…

January 10, 2022

Professional article at marketing BÖRSE: Why sales needs the best of both worlds

Professional article at marketing BÖRSE: Why sales needs the best of both worlds https://cloudbridge.eu/wp-content/uploads/2021/08/AdobeStock_305152054-kleiner-min-1.jpeg 1000 582 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g January 10, 2022 December 02, 2022

Everyone is talking about virtual selling. But is digital B2B sales just Corona hype or the future of sales? According to a study…

IT-Marketing Berater in einem Konferenzraum

September 01, 2021

Guest article in W&V: The five trends in marketing

Guest article in W&V: The five trends in marketing https://cloudbridge.eu/wp-content/uploads/2021/06/digital-marketing-strategie-beratung-microsoft-partner-mpn.jpg 1920 1212 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g September 01, 2021 December 02, 2022

The five trends in marketing. Corona is forcing digital transformation in marketing. Companies must adapt both external formats and internal processes – and…

August 24, 2021

Professional article at marketing BÖRSE: More focus in marketing

Professional article at marketing BÖRSE: More focus in marketing https://cloudbridge.eu/wp-content/uploads/2019/08/beautiful-blur-casual-1600x900-1.jpg 1600 900 Christine Heydorn Christine Heydorn https://secure.gravatar.com/avatar/79ced38644bfe9fa3e1471460b65a4df?s=96&d=mm&r=g August 24, 2021 December 02, 2022

A lot helps a lot? No, not in the digital age. Companies no longer want to be inundated with vague offers, but to…

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July 29, 2021

HORIZONT guest article: Why data has never been more important in marketing

HORIZONT guest article: Why data has never been more important in marketing https://cloudbridge.eu/wp-content/uploads/2021/07/AdobeStock_114473381-kl-min.jpeg 1000 667 Christine Heydorn Christine Heydorn https://secure.gravatar.com/avatar/79ced38644bfe9fa3e1471460b65a4df?s=96&d=mm&r=g July 29, 2021 December 02, 2022

“There has never been a better time than now to automate marketing processes.” Marketing is on the verge of a transformation. Digital transformation…

June 25, 2021

Professional article at marketing BÖRSE: Marketing’s race to catch up

Professional article at marketing BÖRSE: Marketing’s race to catch up https://cloudbridge.eu/wp-content/uploads/2021/08/AdobeStock_305152054-kleiner-min-1.jpeg 1000 582 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g June 25, 2021 December 02, 2022

Companies should seize the opportunity right now to realize comprehensive digital customer experiences. The timing couldn’t be better. To do so, they need…

Querformat Booklet und Ipad mit Ergebnissen einer B2B Trendbefragung

June 22, 2021

Trend survey in digital B2B marketing – results online!

Trend survey in digital B2B marketing – results online! https://cloudbridge.eu/wp-content/uploads/2021/06/MAR_open_graph_image.jpg 1200 630 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g June 22, 2021 January 05, 2022

Marketing Automation Report 2021 – an analysis by Cloudbridge Consulting. The transformation of marketing and sales into the digital world is becoming a…

February 10, 2021

New exciting format in 2021: Cloudbridge Snackinars!

New exciting format in 2021: Cloudbridge Snackinars! https://cloudbridge.eu/wp-content/uploads/2021/02/Header3-min-1.jpg 2500 979 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g February 10, 2021 January 07, 2022

Knowledge & know-how on important marketing topics in small bites – Cloudbridge Snackinars! 1 Topic. 2 speakers. 20 minutes. The Cloudbridge Snackinars are…

July 22, 2020

Spot on Talent – a joint initiative of Microsoft’s workforce of the Future & Cloudbridge

Spot on Talent – a joint initiative of Microsoft’s workforce of the Future & Cloudbridge https://cloudbridge.eu/wp-content/uploads/2020/07/MicrosoftTeams-image5.jpg 1663 655 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g July 22, 2020 January 07, 2022

The race for the best talent is already in full swing – and the competition is fierce! In the present day, fewer and…

March 27, 2020

Expert survey Marketing Automation Report 2020 – Share your expertise!

Expert survey Marketing Automation Report 2020 – Share your expertise! https://cloudbridge.eu/wp-content/uploads/2020/03/Key_Visual-HG_Polygone_kl-1.png 2000 1125 Victoria Christ Victoria Christ https://secure.gravatar.com/avatar/41be4104fac8763f7e4b3ab267bfc570?s=96&d=mm&r=g March 27, 2020 January 07, 2022

For the third year in a row, we are surveying industry experts across Germany about modern B2B marketing and the topic of marketing…

March 25, 2020

Digital Fall Back – How-to-Guide for online workshops

Digital Fall Back – How-to-Guide for online workshops https://cloudbridge.eu/wp-content/uploads/2020/03/digital-fall-back-2-cloudbridge-consulting-münchen-digital-beratung-marketing-automation.jpg 1899 866 Victoria Christ Victoria Christ https://secure.gravatar.com/avatar/41be4104fac8763f7e4b3ab267bfc570?s=96&d=mm&r=g March 25, 2020 January 07, 2022

Some of our clients are currently having challenges conducting face to face meetings / workshops, so we have developed “Digital Fall Backs” for…

October 08, 2019

Cooperation with the University of Applied Sciences Munich

Cooperation with the University of Applied Sciences Munich https://cloudbridge.eu/wp-content/uploads/2020/03/Hochschule-München.png 1200 521 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g October 08, 2019 January 07, 2022

New perspectives, scientific content and, above all, lots of fresh ideas: Cloudbridge is committed to promoting young talent and is cooperating with Munich…

July 05, 2019

Cloudbridge is now a supporter of Pack ma’s digital

Cloudbridge is now a supporter of Pack ma’s digital https://cloudbridge.eu/wp-content/uploads/2019/07/image001-800x327-1.png 800 327 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g July 05, 2019 January 07, 2022

“Pack ma’s digital” is an initiative of the Munich and Upper Bavaria Chamber of Commerce and Industry. The alliance supports small and medium-sized…

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t3n: Marketing transformation becomes a question of survival https://cloudbridge.eu/wp-content/uploads/2021/08/pressestimme_cloudbridge_t3n_onlinemarketing-1.jpg 400 200 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g June 24, 2021 January 05, 2022

June 24, 2021

t3n: Marketing transformation becomes a question of survival

Is marketing transformation becoming a question of survival? Not really surprising, but nevertheless dramatic: Marketing has to change fundamentally in…

PressNetwork: Marketing transformation as a big catch-up https://cloudbridge.eu/wp-content/uploads/2021/08/pressestimmen_PressNetwork.png 400 200 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g June 23, 2021 January 05, 2022

June 23, 2021

PressNetwork: Marketing transformation as a big catch-up

Marketing must change fundamentally in companies: The transformation of marketing and sales into the digital world is becoming a question…

OnlineMarketing.de: Transformation in B2B marketing: catching up in Germany only at the start https://cloudbridge.eu/wp-content/uploads/2021/08/pressestimmen_onlinemarketing.de_.png 400 200 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g June 22, 2021 January 05, 2022

June 22, 2021

OnlineMarketing.de: Transformation in B2B marketing: catching up in Germany only at the start

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December 15, 2021

Looking back 2021: Come together for a punch, a pastry, and a look back and forward.

Looking back 2021: Come together for a punch, a pastry, and a look back and forward. https://cloudbridge.eu/wp-content/uploads/2021/12/Blog_Jahresrueckblick_Header.jpg 1920 1322 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g December 15, 2021 December 02, 2022

Much has moved us this year, but five topics remain in our minds. They will also accompany us into the…

November 08, 2021

Every year again. But this time with the “ideal” organization: This is how marketing planning succeeds in 2022

Every year again. But this time with the “ideal” organization: This is how marketing planning succeeds in 2022 https://cloudbridge.eu/wp-content/uploads/2021/11/Marketing_Planung_Header-min.jpg 1920 1322 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g November 08, 2021 December 02, 2022

2022, that’s … right, the Year of the Tiger. At least that’s what it is in China. The tiger stands…

September 14, 2021

Hey Data – what’s the story? Data Based Marketing: when data tells stories

Hey Data – what’s the story? Data Based Marketing: when data tells stories https://cloudbridge.eu/wp-content/uploads/2021/09/DataDrivenMarketing_Header02-min.jpg 1920 1322 Christine Heydorn Christine Heydorn https://secure.gravatar.com/avatar/79ced38644bfe9fa3e1471460b65a4df?s=96&d=mm&r=g September 14, 2021 December 02, 2022

„Triple D” is the “XXL” of marketing. In one of our last articles, we dealt with the topic of “creativity…

blog_account-based-marketing_header-herz-customer-centicity

July 16, 2021

Account Based Marketing – You can’t get more customer centricity than that!

Account Based Marketing – You can’t get more customer centricity than that! https://cloudbridge.eu/wp-content/uploads/2021/07/ABM_Header_04_-min.jpg 1920 1322 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g July 16, 2021 January 04, 2022

Quo Vadis Marketing Campaign Planning? Inbound? Outbound? High Touch? Automation? What if our target group is so specific that it…

May 04, 2021

Why creative concepts are part of marketing transformation.

Why creative concepts are part of marketing transformation. https://cloudbridge.eu/wp-content/uploads/2021/04/cbc-blog-header-cc-min-1.jpg 1920 1322 Nicolas Wandschneider Nicolas Wandschneider https://secure.gravatar.com/avatar/58002cefaa3c0b1d022092e867325013?s=96&d=mm&r=g May 04, 2021 January 05, 2022

Not umami again: Why creative concepts, round corners and soft edges are part of every marketing transformation. We are world…

Blog Header Mit Marketing Technologie zu Mehrwert Marketing

March 30, 2021

How marketing technology becomes value-added marketing …

How marketing technology becomes value-added marketing … https://cloudbridge.eu/wp-content/uploads/2021/03/mar_blog-v2-min.jpg 1920 1322 Nicolas Wandschneider Nicolas Wandschneider https://secure.gravatar.com/avatar/58002cefaa3c0b1d022092e867325013?s=96&d=mm&r=g March 30, 2021 January 05, 2022

… or why the use of marketing technologies dramatically simplifies the path to more customers. How many frogs do you…

Marketing-ohne-Lead-Management-ist-wie-ein-Auto-ohne-Motor-Huebsch-aber-nutzlos-Blog-Header

March 04, 2021

Marketing without lead management is like a car without an engine: pretty, but useless.

Marketing without lead management is like a car without an engine: pretty, but useless. https://cloudbridge.eu/wp-content/uploads/2021/03/blog_cover.jpg 1920 1322 Nicolas Wandschneider Nicolas Wandschneider https://secure.gravatar.com/avatar/58002cefaa3c0b1d022092e867325013?s=96&d=mm&r=g March 04, 2021 January 05, 2022

As one of our clients said in a recent jour fixe, “We need to understand that marketing doesn’t just take…

Marketing Controlling – das Workout für den Unternehmenserfolg.

January 15, 2021

Marketing Controlling – the workout for corporate success.

Marketing Controlling – the workout for corporate success. https://cloudbridge.eu/wp-content/uploads/2021/01/cbc-mar-controlling2compress-470.jpg 1920 1322 Nicolas Wandschneider Nicolas Wandschneider https://secure.gravatar.com/avatar/58002cefaa3c0b1d022092e867325013?s=96&d=mm&r=g January 15, 2021 January 07, 2022

Why you should invest not only in your body, but also in good, strategic marketing. The other day in front…

November 12, 2020

Why differentiated positioning is immensely important right now.

Why differentiated positioning is immensely important right now. https://cloudbridge.eu/wp-content/uploads/2020/09/CBC_Blog-differenzierte-Positionierung_1920x1322_1-min.jpg 1500 755 Nicolas Wandschneider Nicolas Wandschneider https://secure.gravatar.com/avatar/58002cefaa3c0b1d022092e867325013?s=96&d=mm&r=g November 12, 2020 January 07, 2022

And YOU are…? Pling…Pling…Pling… Right now, notifications from the community in my LinkedIn app are coming in by the minute.…

October 05, 2020

No successful lead processing without good cooperation between marketing and sales!

No successful lead processing without good cooperation between marketing and sales! https://cloudbridge.eu/wp-content/uploads/2019/05/onboarding_1920x1322.jpg 1920 1322 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g October 05, 2020 January 07, 2022

Successful lead nurturing requires the interaction of all players. Marketing and sales both work to market their products and solutions.…

September 11, 2020

Account-based marketing: Achieving a lot through a few.

Account-based marketing: Achieving a lot through a few. https://cloudbridge.eu/wp-content/uploads/2020/09/menschen2_1920x1322.jpg 1920 1322 Nicolas Wandschneider Nicolas Wandschneider https://secure.gravatar.com/avatar/58002cefaa3c0b1d022092e867325013?s=96&d=mm&r=g September 11, 2020 January 07, 2022

It’s the marketing strategy, stupid! When it comes to marketing as a generic term, decision-makers are confronted with very different…

September 02, 2020

The hyper-empowered customer: I want what I want, when I want it

The hyper-empowered customer: I want what I want, when I want it https://cloudbridge.eu/wp-content/uploads/2020/09/Frau_cafe_1920x1322.jpg 1920 1322 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g September 02, 2020 January 07, 2022

The hyper-empowered customer (1) – This species is encountered everywhere today – certainly even more frequently in the B2C segment…

July 16, 2020

Marketing after 2020: Business as usual or everything new?

Marketing after 2020: Business as usual or everything new? https://cloudbridge.eu/wp-content/uploads/2020/07/Fragezeichen_1920x1322-1.jpg 1920 1322 Nicolas Wandschneider Nicolas Wandschneider https://secure.gravatar.com/avatar/58002cefaa3c0b1d022092e867325013?s=96&d=mm&r=g July 16, 2020 January 07, 2022

At the risk of making one or the other reader’s eyes roll right at the beginning: it’s once again about…

June 03, 2020

Artificial intelligence. Artificial, yes, but intelligent? We take a closer look at the hype.

Artificial intelligence. Artificial, yes, but intelligent? We take a closer look at the hype. https://cloudbridge.eu/wp-content/uploads/2020/06/kopf_ki_1920x1322.jpg 1920 1322 Nicolas Wandschneider Nicolas Wandschneider https://secure.gravatar.com/avatar/58002cefaa3c0b1d022092e867325013?s=96&d=mm&r=g June 03, 2020 January 07, 2022

Take: a standard browser, a few free minutes at the end of the day, subtract all search terms that have…

August 22, 2019

How do I generate the right touchpoints along the customer journey?

How do I generate the right touchpoints along the customer journey? https://cloudbridge.eu/wp-content/uploads/2019/08/Frau_laptop_1920x1322.jpg 1920 1322 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g August 22, 2019 January 07, 2022

Due to increasing competitive pressure, it is becoming more and more difficult for companies to differentiate their products from the…

August 07, 2019

The crux of the IT skills shortage: exploiting the potential of “digital marketing”

The crux of the IT skills shortage: exploiting the potential of “digital marketing” https://cloudbridge.eu/wp-content/uploads/2019/08/it_1920x1322.jpg 1920 1322 Victoria Christ Victoria Christ https://secure.gravatar.com/avatar/41be4104fac8763f7e4b3ab267bfc570?s=96&d=mm&r=g August 07, 2019 January 07, 2022

The cloud business continues to grow inexorably in Germany. According to forecasts, cloud computing sales will reach 22.5 billion euros…

May 24, 2019

The 3 biggest HR transformation trends for 2019.

The 3 biggest HR transformation trends for 2019. https://cloudbridge.eu/wp-content/uploads/2019/05/ai_1920x1322-1.jpg 1920 1322 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g May 24, 2019 January 07, 2022

Digitalization does not stop at the HR sector. The HR industry is changing strongly and ever faster. Artificial intelligence (AI),…

May 16, 2019

The B2B customer lifecycle includes several funnels

The B2B customer lifecycle includes several funnels https://cloudbridge.eu/wp-content/uploads/2019/05/Schach_1920x1322.jpg 1920 1322 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g May 16, 2019 January 07, 2022

In recent years, much has been written about the funnel. It was discussed how to generate new leads and how…

May 06, 2019

How to choose the right marketing automation tool!

How to choose the right marketing automation tool! https://cloudbridge.eu/wp-content/uploads/2019/05/screen_1920x1322.jpg 1920 1322 Melanie Krug Melanie Krug https://secure.gravatar.com/avatar/a5599f295cf20da085ba3e61d70b4e6a?s=96&d=mm&r=g May 06, 2019 January 11, 2022

Marketing automation software makes it possible to automate many marketing processes and thus generate and nurture leads more quickly, efficiently…

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Cloudbridge news

Cloudbridge news

Why does Account Based Marketing improve collaboration between marketing and sales?

ABM is a hard change project – the Cloudbridge review from the Digital Breakfast

Professional article at marketing BÖRSE: Why sales needs the best of both worlds

Guest article in W&V: The five trends in marketing

Professional article at marketing BÖRSE: More focus in marketing

HORIZONT guest article: Why data has never been more important in marketing

Professional article at marketing BÖRSE: Marketing’s race to catch up

Trend survey in digital B2B marketing – results online!

New exciting format in 2021: Cloudbridge Snackinars!

Spot on Talent – a joint initiative of Microsoft’s workforce of the Future & Cloudbridge

Expert survey Marketing Automation Report 2020 – Share your expertise!

Digital Fall Back – How-to-Guide for online workshops

Cooperation with the University of Applied Sciences Munich

Cloudbridge is now a supporter of Pack ma’s digital

Pressroom

Press releases

Press clippings

Press releases

Press clippings

t3n: Marketing transformation becomes a question of survival

PressNetwork: Marketing transformation as a big catch-up

OnlineMarketing.de: Transformation in B2B marketing: catching up in Germany only at the start

Press information

Contact

Cloudbridge blog

Looking back 2021: Come together for a punch, a pastry, and a look back and forward.

Every year again. But this time with the “ideal” organization: This is how marketing planning succeeds in 2022

Hey Data – what’s the story? Data Based Marketing: when data tells stories

Account Based Marketing – You can’t get more customer centricity than that!

Why creative concepts are part of marketing transformation.

How marketing technology becomes value-added marketing …

Marketing without lead management is like a car without an engine: pretty, but useless.

Marketing Controlling – the workout for corporate success.

Why differentiated positioning is immensely important right now.

No successful lead processing without good cooperation between marketing and sales!

Account-based marketing: Achieving a lot through a few.

The hyper-empowered customer: I want what I want, when I want it

Marketing after 2020: Business as usual or everything new?

Artificial intelligence. Artificial, yes, but intelligent? We take a closer look at the hype.

How do I generate the right touchpoints along the customer journey?

The crux of the IT skills shortage: exploiting the potential of “digital marketing”

The 3 biggest HR transformation trends for 2019.

The B2B customer lifecycle includes several funnels

How to choose the right marketing automation tool!

Always stay up to date on current digital marketing & sales trends.

Always stay up to date on current digital marketing & sales trends.

Carmen Belasus

Always stay up to date on current
digital marketing & sales trends.

Always stay up to date on current
digital marketing & sales trends.