New to the project with Cloudbridge, von Rundstedt was quickly impressed by the approach of Alexander Woelke and his team. Cloudbridge’s size proved to be a good fit for the medium-sized company. Andrea Jochum places particular emphasis on personal support, understanding of their internal processes and structured preparation and management. “Cloudbridge took a close look at our industry and our internal company processes – this made it possible to talk at eye level, which created trust in the project,” says Andrea Jochum, summarizing the collaboration with Cloudbridge.
Together with Cloudbridge, von Rundstedt worked out an inbound marketing strategy, developed processes for implementation, and learned to “stand on their own two feet and gain experience” (Andrea Jochum) during Cloudbridge’s support. The selection of a tool was not due until the end of the project – for Andrea Jochum, exactly the right time: “In such projects, you should never take the second step before the first. First the strategy and the processes, then the tool.”
Speaking a common language in harmony with Cloudbridge’s structured approach made the project a success for von Rundstedt.