The implementation of the project to address the target group followed a clear project planning. For this purpose, the individual project components were put together in packages, the processing of which followed a clear procedure. The distribution of tasks between Cloudbridge and GWS was also clearly defined and communicated. In addition to a methodical approach, it was particularly important for GWS to work with a partner who approaches the task from an external perspective, who thinks “outside the box”, and who provides innovative and creative impetus. Together with GWS, Cloudbridge developed a clear target picture, sorted and structured diverse information and documents, identified relevant buyer personas, and developed customer journeys that focused on communication with content relevance away from pure “software features & functions”. GWS quickly had the feeling that this work would also make a lasting contribution to remaining successful in the future.
As a special highlight, the marketing managers emphasize that the theoretically developed concepts were also validated in practice on the advice of Cloudbridge. For this purpose, Cloudbridge visited an exemplary customer in the target market together with GWS. In a discussion lasting several hours, the concepts developed were confirmed and received an additional valuable fine-tuning.
GWS describes the collaboration with Cloudbridge as thoroughly positive. Kira Pohlkamp particularly emphasizes the commitment of the project managers, the open communication even in the event of time delays, and the flexibility in the event of change requests or internal deadlines. Cloudbridge’s Microsoft experience also made the difference for the GWS marketing team during implementation: Topics, technologies and processes were already known to Cloudbridge – so tasks could be handed over more quickly and handled with expertise in an uncomplicated and fast way. “Cloudbridge’s experience in the Microsoft environment immediately created trust in us, which was confirmed throughout the entire collaboration, both in terms of content and interpersonal skills,” says Thomas Junglas.