Outdated marketing strategy
meets modern customer behaviour
at Komet Dental
Komet Dental is a leading supplier of rotary dental instruments. The company provides high quality dental supplies to dentists and dental technicians. In today’s digital world, consumers are connected wherever they are and expect a seamless shopping experience across all channels. A sound omnichannel strategy meets these expectations and enables businesses to offer their customers a consistent shopping experience. Whether they are shopping online, in a physical store or on a mobile device.
SMarketing
CRM
Omnichannel
SMarketing
CRM
Omnichannel
The challenge:
As a traditional company, we had a number of objectives for our collaboration in order to keep pace with changing customer behaviour: we wanted to move away from a sales model based almost exclusively on on-site consulting towards an intelligent dovetailing of sales and marketing. We also wanted to renew our CRM and automate our marketing processes. It was particularly important for us to understand changing customer behaviour – to be able to support our customers at every stage of the buying process and through every channel available to build a lasting relationship.
Cloudbridge is not only a true support in technical terms, but also exceptional in human terms: helpful and always thinking one step further. If we had to spend a week on a sailing ship – on the high seas – with a second team – then definitely with the team of Cloudbridge.
The solutions:
1. Marketing and Sales become SMarketing
Cloudbridge has helped us take an important step in bringing marketing and sales closer together. With common goals and KPIs, we now have a new structure that can respond to changing customer behaviour in a much faster, more targeted and resource-efficient way. Thanks to a number of blueprints, we are ensuring that the strengths of both departments will continue to dovetail perfectly in the long term, creating real synergies. We have seen a move away from the principle of „working against each other“ towards cooperation between sales and marketing. This increases the success of the whole business, reduces the workload on staff, simplifies processes and accelerates revenue generation.
2. Omnichannel strategy
Cloudbridge has played a key role in implementing the new dynamic omnichannel strategy that puts the customer and their changing needs first. Now our customers can use the channel they prefer. This fundamentally improves the customer experience and helps to increase conversion rates. We are already seeing that customers who use multiple channels have a significantly higher order frequency than customers who buy only through traditional channels.
3. Marketing Automation and CRM
When implementing an omnichannel strategy, a good CRM plays a crucial role. Cloudbridge’s experts helped us to implement the new marketing module, which offered numerous new features that significantly simplified our business processes and enabled us to communicate with our customers & prospects in a much more personalised and targeted way. The Cloudbridge team helped us develop a strategy, advised us on best practice and ran a pilot campaign with us. To ensure effective lead handling, Cloudbridge also worked with our marketing and sales teams to create an E2E lead management concept that we can use for all future campaigns. This way, no lead is left on the street and responsibilities are clearly defined in terms of processes.
It has been a pleasure to work with Cloudbridge. Their communication is not only professional and timely, but also respectful and friendly, which is of great importance to us. The team developed new strategies, met every deadline and they always had an open ear for their clients‘ ideas.
They are first class in implementation and offer a perfect triad of consulting, technology and content. I highly recommend Cloudbridge to anyone looking for a personal and customised solution for their business.
Our highlight:
We found it extraordinary that the end result of our collaboration, our omnichannel strategy, was captured in a hidden object visualisation. This not only documented our vision for marketing in the coming year, but also provided a framework for future campaigns.
Thank you Cloudbridge!