Easy software AG – from traditional marketing to modern digital strategy
Opening up a new target sector with a modern, target-group-oriented approach.
Digital marketing
KPIs
Inbound marketing
Digital marketing
KPIs
Inbound marketing
Initial situation:
Birgit Eijkhout has already introduced marketing automation in companies twice as a marketing manager and has transformed a team on the way to digital marketing and made it fit. From her experience, many marketing managers are currently experiencing noticeable pressure to digitize marketing in their companies. Especially the changing buying behavior of prospects and the demand for qualified leads from sales, contribute to this pressure. There’s no getting around digital marketing these days, they say. The discontinuation of trade shows and print magazines, as well as the success of online lead generation, prove this trend. “The best leads come at the weekend, via mobile devices and via social media ads, digital marketing is here to stay,” says Birgit Eijkhout.
Increasingly, marketing managers are therefore challenged to modernize existing classic marketing and implement strategies with “marketing automation”, “inbound marketing”, “content marketing” and much more, even within their own team. According to Birgit Eijkhout, the biggest challenge in this project is already waiting at the beginning: “With the intention to implement digital marketing, those responsible often do not know where and how to start. They ask themselves questions like “What are the first steps?”, “How do I start?”, “What do I have to do first?”
Implementation:
During the transformation of several marketing teams, Birgit Eijkhout learned which first steps on the way to digital inbound marketing are necessary to successfully implement the project. In addition to the necessary support from the management, the marketing expert names the set-up of the team, the definition of marketing KPIs, the technology selection and implementation, the development of content & customer journeys, as well as the training of the team as essential steps towards inbound marketing.
For these first steps towards digital marketing in the company, Birgit Eijkhout has found the collaboration with Cloudbridge very helpful. Especially the meeting at eye level, professionalism and visionary ideas, characterized Cloudbridge as a convincing sparring partner, says Birgit Eijkhout. During the transformation of marketing from “classic” to “digital” Cloudbridge accompanies all the way through conception, project management, support and enablement. “Cloudbridge always keeps a focused eye on the goal and is thus an immense help in successfully implementing the project,” Birgit Eijkhout emphasizes. As an additional advantage of the cooperation, the marketing manager mentions that Cloudbridge enables the customer to act independently as the project progresses and to live and shape the changes on a daily basis. Through the continuous professional support, especially at the beginning, and the empowerment of the individual employees, Cloudbridge was able to contribute to the sustainable successful implementation and realization of digital marketing.
Many are confronted with the challenge of how to begin the transformation of their marketing, especially at the beginning of the introduction of digital marketing. Especially in these first steps towards modern marketing, professional support is extremely helpful. With target focus, visionary ideas and at eye level, Cloudbridge accompanies the introduction of digital marketing and inspires and empowers the entire team to shape it independently and implement it successfully in the long term.
