Conquer the market
with the right digital marketing strategy
globaldatanet is a cloud-native company that specialises in the development and optimisation of platforms and applications in the AWS Cloud. They focus on pragmatic solutions that are precisely tailored to the needs of their customers.
blueprints
go-to-market
logistics sector
blueprints
go-to-market
logistics sector
The challenge:
Our goal was to conquer the market – as a company and with our product. But we lacked the necessary know-how in terms of approach and marketing. In order to approach the project structurally from the beginning, we wanted to get a partner on board who would not only support us strategically. From Cloudbridge Consulting, we also hoped for help in simplifying the processes by means of effective structures and blueprints.
You get the feeling that Cloudbridge identifies very, very strongly with our campaign, that our partners are motivated and want it to be successful. For that, they also work beyond the actual goal.
Cloudbridge in three words?
Competent, professional, likeable.
The solution:
So Cloudbridge worked with us to develop two comprehensive go-to-market strategies, one for our positioning in the logistics industry market and the other for our product: an Intelligent Document Processing Solution (IDP) that automates business processes and helps companies manage their document overload.
As far as our final positioning in the logistics industry is concerned, this was achieved, among other things, by developing effective and industry-specific blueprints that helped us to generate leads. Thanks to our lead management, we are now able to successfully qualify the leads we have gained and strengthen customer loyalty.
That the second campaign to market our product was successful is clear from the results: after intensive preparation, we achieved 29 leads, 45 interactions, 880 clicks and over 172,000 impressions within one and a half months of campaigning.
The special thing about Cloudbridge:
The intensive cooperation with our partners at Cloudbridge surprised us. Because until now we were advised by agencies whose approach was mostly impersonal and non-transparent – there were far too many contact persons, no targeted support. This time, the opposite was the case: not only were projects approached in a very structured and organised way, we were supported by an effective and very flexible team that always had an open ear and promptly found a solution to any problems that arose. Every meeting was extremely well prepared, time was used highly efficiently – after all, every minute counts in a rollout.
For us, the collaboration with Cloudbridge Consulting was a particularly great experience, precisely because the interpersonal relationship was just right. Because the personal connection to the people is enormously important to us, especially when it comes to marketing.