Cloudbridge Consulting GmbH

In our last webinar with bvik – The Industry Association for Communication and Marketing, we discussed “Why Account Based Marketing Improves the Collaboration between Marketing and Sales”. Together with Prof. Dr. Markus Besenbeck, Professor for B2B Marketing & Sales at the TH Würzburg-Schweinfurt and Hannah Burbaum, Business Unit Lead Strategy & Consulting at Cloudbridge, we were able to gain some…

On the 24th of February, Clodubridge had the pleasure of being the first official external host of the Digital Breakfast by and with Thomas Barsch and listening to Prof. Dr. Markus Besenbeck present the exciting results of his study on the topic of Account Based Marketing: State of Account Based Marketing & Sales presented. There were three important points in…

Everyone is talking about virtual selling. But is digital B2B sales just Corona hype or the future of sales? According to a study by McKinsey, 83% of B2B sales deals are already closed using self-service, i.e. digitally without the involvement of a salesperson. This shows how important it is to consistently drive forward the topics of digitization and automation in…

The five trends in marketing. Corona is forcing digital transformation in marketing. Companies must adapt both external formats and internal processes – and train their employees to do so. This is the biggest change in the history of marketing to date. The results of a trend survey conducted by the management consultancy Cloudbridge show what is important. A guest article…