1. Marketing and sales become SMarketing
Cloudbridge has helped us take an important step in bringing marketing and sales processes closer together. With common goals and KPIs, we now have a new structure that allows us to respond to changing customer behaviour in a much faster, more targeted and resource-efficient way. Thanks to a number of blueprints, we are ensuring that the strengths of both departments will continue to dovetail perfectly in the long term, creating real synergies. We have seen a move away from the principle of “working against each other” towards cooperation between sales and marketing. This increases the success of the whole business, reduces the workload on staff, simplifies processes and accelerates revenue generation.