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Account-based marketing: Achieving a lot through a few.
Account-based marketing: Achieving a lot through a few. 1920 1322 Cloudbridge Consulting GmbH

It’s the marketing strategy, stupid! When it comes to marketing as a generic term, decision-makers are confronted with very different interpretations. Some see marketing as powerful images and beautiful words. That’s kind of right, but also pretty 80s. Others see marketing as a totally important department for organizing trade shows, events and giveaways. Welcome to the 90s! Still others see…

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The hyper-empowered customer: I want what I want, when I want it
The hyper-empowered customer: I want what I want, when I want it 1920 1322 Cloudbridge Consulting GmbH

The hyper-empowered customer (1) – This species is encountered everywhere today – certainly even more frequently in the B2C segment than when internal company processes first have to be run through – but ultimately a short, critical Internet search is THE way to find what you’re looking for. If you don’t find what you’re looking for, you’ll jump ship. As a…

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Marketing after 2020: Business as usual or everything new?
Marketing after 2020: Business as usual or everything new? 1920 1322 Cloudbridge Consulting GmbH

At the risk of making one or the other reader’s eyes roll right at the beginning: it’s once again about Corona. Or rather, about what Corona has made of us. Not as a company or as a person in itself, but very specifically out of us as marketing managers of IT companies. And especially NOW, when it seems as if…

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Artificial intelligence. Artificial, yes, but intelligent? We take a closer look at the hype.
Artificial intelligence. Artificial, yes, but intelligent? We take a closer look at the hype. 1920 1322 Cloudbridge Consulting GmbH

Take: a standard browser, a few free minutes at the end of the day, subtract all search terms that have anything to do with “C*****”, “pandemic” or “crisis” and see what happens when you type “artificial intelligence” into the search line. Here is the – certainly not objective – image of any afternoon these days: “Artificial intelligence: chatbots for heartbreak…

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How do I generate the right touchpoints along the customer journey?
How do I generate the right touchpoints along the customer journey? 1920 1322 Cloudbridge Consulting GmbH

Due to increasing competitive pressure, it is becoming more and more difficult for companies to differentiate their products from the competition. This situation can also be found in the IT and software industry, which is also strongly driven by digitalization. But also the internal pressure on marketing departments, starting from sales and management, is constantly increasing. The requirements are to…

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The crux of the IT skills shortage: exploiting the potential of “digital marketing”
The crux of the IT skills shortage: exploiting the potential of “digital marketing” 1920 1322 Cloudbridge Consulting GmbH

The cloud business continues to grow inexorably in Germany. According to forecasts, cloud computing sales will reach 22.5 billion euros in 2020 (Statista, 2018). But what does this mean for small and medium-sized companies in the IT environment? Increasing demand for products and services, opportunities for expansion, development of new market potential and high capacity utilization. A lot seems to…

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The 3 biggest HR transformation trends for 2019.
The 3 biggest HR transformation trends for 2019. 1920 1322 Cloudbridge Consulting GmbH

Digitalization does not stop at the HR sector. The HR industry is changing strongly and ever faster. Artificial intelligence (AI), automation and a wide range of analytics options are changing our working environment and the way we work. Therefore, the following are the key HR transformation trends for 2019. The global HR technology sector is booming and according to the…

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The B2B customer lifecycle includes several funnels
The B2B customer lifecycle includes several funnels 1920 1322 Cloudbridge Consulting GmbH

In recent years, much has been written about the funnel. It was discussed how to generate new leads and how to turn as many of them as possible into customers with a high conversion rate. Sometimes the way to achieve this was via re-nurturing. But mostly the posts ended with the successful closing of the opportunity. For some months now,…

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How to choose the right marketing automation tool!
How to choose the right marketing automation tool! 1920 1322 Cloudbridge Consulting GmbH

Marketing automation software makes it possible to automate many marketing processes and thus generate and nurture leads more quickly, efficiently and sustainably. The market for marketing automation solutions is colorful and sometimes confusing. The selection of a suitable marketing automation solution requires a thorough needs analysis and a careful selection process. What benefits does marketing automation software offer Marketing automation…

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Portrait Carmen Belasus

Head of Sales
Carmen Belasus

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