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Looking back 2021: Come together for a punch, a pastry, and a look back and forward.
Looking back 2021: Come together for a punch, a pastry, and a look back and forward. 1920 1322 Cloudbridge Consulting GmbH

Much has moved us this year, but five topics remain in our minds. They will also accompany us into the next year. First of all: Of course we have learned a lot this year. We’d like to share some of what we’ve learned or reaffirmed today, in the form of entertaining reviews and concrete suggestions for a good start to…

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Every year again. But this time with the “ideal” organization: This is how marketing planning succeeds in 2022
Every year again. But this time with the “ideal” organization: This is how marketing planning succeeds in 2022 1920 1322 Cloudbridge Consulting GmbH

2022, that’s … right, the Year of the Tiger. At least that’s what it is in China. The tiger stands for energy, strength, determination, revolutionary ideas and much more. Four dimensions that are also emblematic of the setup of the right marketing organization. So why not make 2022 the year that the marketing organization gets an update to take advantage of…

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Blog-Header Data Based Marketing

Hey Data – what’s the story? Data Based Marketing: when data tells stories
Hey Data – what’s the story? Data Based Marketing: when data tells stories 1920 1322 Cloudbridge Consulting GmbH

„Triple D” is the “XXL” of marketing. In one of our last articles, we dealt with the topic of “creativity in marketing”. Today we want to turn the tables. We want to take a look at what is necessary for creations to develop their full originality. Actually, only three things are needed: data, data and (you guessed it) data. Where…

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Account Based Marketing – You can’t get more customer centricity than that!
Account Based Marketing – You can’t get more customer centricity than that! 1920 1322 Cloudbridge Consulting GmbH

Quo Vadis Marketing Campaign Planning? Inbound? Outbound? High Touch? Automation? What if our target group is so specific that it resists any message, no matter how creative, because it doesn’t recognize the added value for its own organization? Where classical marketing reaches its limits, because too many providers try to score with far too generic messages, other, new approaches are…

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Why creative concepts are part of marketing transformation.
Why creative concepts are part of marketing transformation. 1920 1322 Cloudbridge Consulting GmbH

Not umami again: Why creative concepts, round corners and soft edges are part of every marketing transformation. We are world champions. We are world champions in baking buns. From one kilo of flour, a little yeast and water, we conjure up small, large, round, square, soft, hard, round, long and who knows everything else for a variety of baked goods.…

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Blog Header Mit Marketing Technologie zu Mehrwert Marketing

How marketing technology becomes value-added marketing …
How marketing technology becomes value-added marketing … 1920 1322 Cloudbridge Consulting GmbH

… or why the use of marketing technologies dramatically simplifies the path to more customers. How many frogs do you have to kiss before you find the prince? Or put another way, how much effort does it take today to develop a sales opportunity won online? Let’s put it to the test … A simple calculation illustrates the challenge. For…

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Marketing without lead management is like a car without an engine: pretty, but useless.
Marketing without lead management is like a car without an engine: pretty, but useless. 1920 1322 Cloudbridge Consulting GmbH

As one of our clients said in a recent jour fixe, “We need to understand that marketing doesn’t just take colorful pictures anymore. It’s shaping the way we do business in the future.” Of course, we couldn’t agree more. And also explain how this statement comes about. The rule of three in modern marketing: Better. Together. Work. In successful organizations,…

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Marketing Controlling – das Workout für den Unternehmenserfolg.

Marketing Controlling – the workout for corporate success.
Marketing Controlling – the workout for corporate success. 1920 1322 Cloudbridge Consulting GmbH

Why you should invest not only in your body, but also in good, strategic marketing. The other day in front of the mirror: What a cool six-pack … I would like to have, but unfortunately I don’t have it yet. So I quickly started a desk research with the question “Six pack in six days”. The result: sobering. The realization…

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Why differentiated positioning is immensely important right now.
Why differentiated positioning is immensely important right now. 1500 755 Cloudbridge Consulting GmbH

And YOU are…? Pling…Pling…Pling… Right now, notifications from the community in my LinkedIn app are coming in by the minute. One message follows the next. “Attend our webinar”, “What you need to know now about the right positioning”, “How to win new customers”, “Find out today about ways to go digital” IT’s run on customers has begun The giant is…

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No successful lead processing without good cooperation between marketing and sales!
No successful lead processing without good cooperation between marketing and sales! 1920 1322 Cloudbridge Consulting GmbH

Successful lead nurturing requires the interaction of all players. Marketing and sales both work to market their products and solutions. However, lead processing rarely works smoothly. In order to generate and successfully qualify leads, the lead process must be tailored to the customer along the entire customer journey. But how can marketing and sales work together effectively? Collaboration between marketing…

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Portrait Carmen Belasus

Head of Sales
Carmen Belasus

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