Digital Talent Recruitment Marketing for your company
Developed in cooperation with Microsoft Deutschland GmbH
– Workforce of the Future Programm
Impact. Talents.
Analysis
Target image
Concept
Implementation
Impact. Talents. Is a talent recruitment marketing program developed by Cloudbridge. Combining consulting, design and implementation, we make companies ready for digital talent acquisition. Partnership-based. Results-driven. Sustainable.
WHY
Shortage of skilled workers
- Lack of positioning of the employer brand with new topics, such as AI, cloud and infrastructure.
- Lack of awareness among the relevant target group
- Too low interaction at the appropriate touchpoints
HOW
Strategy & Roadmap
- What is the status of my company’s employer positioning?
- What does our employer brand look like and how are we perceived as an employer on the market?
- Which talent targets (profiles) do we focus on?
WHAT
Recruitment Marketing
- Impact.Talents – program for the structured elaboration and development of Recruitment Marketing
- Strategy, roadmap, creative structured approaches, operationalization of the developed packages
- Combination of workshops, concept and first recruitment campaigns with very high practical relevance
Talent Marketing Programm
Four steps to successful talent recruitment marketing
1. Ramp-Up Strategy & Concept
- Development of target image
- Employer Branding Analysis & Target Definition
- Employer positioning & differentiation
- Definition of talent targets (skills, profile & culture/team fit)
- Go-to-Talent concept
- Development of Talent
marketing playbook
2. Talent Journey & Recruitment Marketing Content
- Talent Engagement Journey
- Dovetailing online and offline recruitment marketing
- Website/landing page conception
- Processes & Organization
- Campaign, media and content planning
- Content Production / Briefing
3. Recruitment Marketing Automation Configuration
- Support Marketing Automation Software Selection /
- Marketing Automation as a service
- Setup Software & Basic Configuration
- Setup of the Talent Journeys
- Support for the setup of awareness measures (social media, website/landing pages)
- Team Onboarding
4. Talent Awareness & Digital Recruitment Management
- Campaign Go-Live
- Campaign management and optimization
- Optimization of contact points (Talent Engagement Touchpoints)
- Team Coaching & Sparring
Ramp-Up Strategy & Concept
What happens in the ramp-up phase?
With the Ramp-Up Phase we start the development of Talent Recruitment Marketing in your company. The first step is a kickoff workshop with you. In this workshop, we jointly develop a target image for your employer brand and define fields of action and work packages for its development. The results are provided in the form of a playbook, which also serves as a description for the development of the employer brand.
In addition, we work with you to develop an initial social campaign for a talent persona of your choice, thus giving a starting signal for modern & targeted recruitment marketing.
From workshop to finished playbook within 2 weeks.
Successful employer brands
Through Impact. Talents. successfully built employer brands.
“There are many very good ideas defined in the playbook for the further development of our personnel marketing strategy. We will use the core messages, pain relievers and value creators, as well as employer value proposition for our further campaigns and recruiting.”
“The content elaboration of Cloudbridge is very good and helps us to take the next steps. The presentation of the results are very well summarized and perfectly visualized. It helps us to position this top HR topic towards management.”