Marketing and sales must continue to transform in order to keep up with the pace of digital transformation. There is also a need to catch up in terms of employee qualifications. For example, 60 percent of those surveyed said that their employees do not currently have the skills required for data-driven marketing and the digitization of marketing processes.
Press release on the Cloudbridge Consulting trend survey on markenartikel-magazin.de, the magazine for brand management: Read the article.