„Stamina is essential: we have to position ourselves with good content, the right topics and the right offers for our target group. This does not happen overnight, but takes time: in my view, modern marketing is a marathon, not a sprint.“

Nicolas Wandschneider, Managing Director

For the fourth time in a row, Cloudbridge Consulting illuminates the current trends and technological developments around the topics of modern marketing and marketing automation in German B2B companies.

The results of this survey have been summarised in the Marketing Automation Report 2021: You will gain valuable insights into current challenges and topics of German B2B companies in digital marketing and benefit from the experiences of other companies in this environment as well as our expertise through diverse consulting projects. Get the results of our trend survey now!

Topics:

• Top trend topics in marketing & sales
• Current challenges & the most successful approaches
• Current developments in digital marketing
  • Priorities – Which topics are B2B companies currently focusing on?
  • Lead management – How do marketing & sales teams work together?
  • AI – Relevant or an unnecessary distraction?
  • Data Driven Marketing – Are the teams prepared?
• Marketing Automation – Technologies, Goals & KPIs
• The key to success – insights and deductions