Modern Digital Marketing
for your company
Impact. Customers.
Analysis
Target image
Concept
Implementation
Impact. Customers. Is a digital marketing framework developed by Cloudbridge. With the combination of consulting, conception and implementation, we make companies ready for digital lead generation. Results-oriented. Sustainable.
WHY
Challenges in B2B Marketing & Sales today
- Changed information and buying behavior
- High competitive & differentiation pressure
- Less visibility and awareness online
- Hardly any collaboration between marketing and sales
- Lack of measurability & transparency on the efficiency of marketing activities
- Many data silos
- Uncoordinated & inefficient pre-qualification & follow-up of leads
- Many data silos
- Uncoordinated & inefficient pre-qualification & follow-up of leads
HOW
Strategy & Roadmap
- What are the trends in our focused industry?
- What are the challenges and pain points of industry and market participants?
- What is our value proposition to the market and how do we differentiate ourselves from our competitors?
- Which target customers do we focus on?
- With which content and via which channels do we optimally reach our target group?
WHAT
Digital Marketing
- Impact. Customers. – Program for the structured development and establishment of digital marketing and successful lead generation.
- Strategy, roadmap, creative structured approaches, operationalization of the developed packages
- Combination of workshops, concept and first inbound marketing campaigns with very high practical relevance
Modern Digital Marketing
Four steps to successful lead generation.
1. Strategy & conception
What do we want to achieve, when and how with whom?
- Marketing / sales analysis
- Go-to-market setup / further development based on
- Cloudbridge framework
- Basic conception of marketing processes
- Customer journey & content journey
- Expansion of marketing plan for the next 6 months
2. Content & Campaigns
Target group-specific content production.
- Media Asset Plan
- Content Screening
- Content Briefing
- Content production according to price list
3. Technologies & Automation
Set-Up & Konfiguration der MAT Tools oder Managed Service.
- Marketing Automation as a Service (Managed Service) or implementation of a Marketing Automation solution
- Configuration of marketing activities (customer journeys)
- Trainings
4. Marketing & Operations
Campaign roll-out, performance review & sales alignment.
- Setup awareness measures
- Social media optimization
- Campaign management
- Reporting and monitoring
- Continuous team coaching
- Process optimization
- Operational support of the team
Ramp-Up Strategy & Concept
What happens in the ramp-up phase?
- 360° Degree Interview
- Marketing and Sales Strategy
- Marketing & Sales Analysis
- Product-Market-Fit
- GTM & Portfolio Workshops
- Development of marketing and sales playbook for successful lead generation
From workshop to finished playbook within 2 weeks.