Contemporary communication with the target group – this was one of the goals set by Kathrin Kleinschnittger, Communications and Go-to-Market Manager in the Artificial Intelligence (AI) department at Arvato Systems. For the AI department, this meant professional digital and automated marketing. In this way, Arvato Systems wants to meet the current demands of the market and address the target group exactly where they are – on the web.
In order to implement contemporary digital marketing as quickly as possible, Kathrin Kleinschnittger relies on close cooperation with Cloudbridge as an external partner. In doing so, Cloudbridge supports Arvato Systems with know-how and expertise in strategic planning while implementing digital marketing campaigns externally.
“We wanted to take advantage NOW of the interest of our target group around the topic of Artificial Intelligence, and to place our know-how and services in this area on the market. To generate attention and leads, we saw and see digital marketing as a timely key.” (Kathrin Kleinschnittger).
When selecting an external partner, it was particularly important to Arvato Systems that the partner could handle the entire digital communication from a single source. The partner should offer a full-service approach without having to coordinate many different service providers. “In addition to technical expertise, I also needed someone I could talk to, with whom there was a good interpersonal fit, and a partner who had a technical understanding of Arvato Systems’ issues,” says Kathrin Kleinschnittger. In addition to these requirements, Cloudbridge also met another: In the past, content creation was often cumbersome because many agencies used did not have any IT knowledge. So the new partner absolutely had to have this background.
Cloudbridge has been implementing projects for IT and software houses for many years, and thus brings both a sound knowledge of the relevant topics and the necessary experience in the IT environment. This technical expertise was a decisive point for Arvato Systems in choosing Cloudbridge as a partner.