When marketing a global IT B2B marketing campaign locally, there are many aspects to consider in order to meet the needs of the target market. One of them is localisation. Marketing departments of German IT companies that are not based in the D-A-CH region usually face the same problem: they need to generate local sales pipelines with qualified leads in the field, but they have to rely on strategic guidelines or complete marketing campaigns that are not tailored to the sensitivities of the target market.

The challenge: Go-to-market strategies and associated marketing assets such as white papers, product presentations and pitch decks or digital marketing campaigns including SEO technical background do not meet the needs of the target audience because the cultural differences of the countries have not been taken into account.

In this e-book, you will learn what these differences are, how to deal with them and, most importantly, what arguments are effective in convincing the head office to adapt the campaigns to the target market.