Digital Marketing Transformation.
For AWS-Partners.
Empowering Growth beyond the Ordinary.
Together with AWS.
With a combination of consulting, conception and implementation, we transform your digital marketing
and prepare you for digital lead generation. Results-oriented and sustainable.
How do you differentiate
as an AWS partner
in the highly competitive environment?
What business value
do you enable
as an AWS partner
to your target customers?
What is your
Unique Selling Proposition (USP)?
How are different target groups addressed?
(e.g. Business Decision Maker
und Technical Decision Maker)
Winners are identified at the start.
A long-term, strategic & holistic marketing strategy provides more sustainable and better results than tactical snapshots.
As experts in digital marketing and sales we offer an experience from 10 years of digital marketing in the IT and cloud environment as well as our expertise in various verticals (e.g. Finance, Pharma, Manufacturing).
Digital Marketing with “Impact.Customers.“
Impact. Customers. is a digital marketing framework developed by Cloudbridge. With the combination of consulting, conception and implementation, we prepare your company for digital lead generation. In an initial workshop, we use the knowledge of your marketing and sales departments and the specialists from Amazon Web Services (AWS) to develop a target group-specific marketing strategy.
Four steps to digital transformation
1. Strategy & Concept
What do we want to achieve, when and how, with whom?
- Marketing / Sales Analysis
- Positioning / Brand / Awareness Analysis
- Go-to-Market Development
- Campaign conception + design
- Development of a strategic marketing plan for 6-12 months
2. Content &
Campaigns
Target group-specific content production.
- Content Audit
- Content Syndication
- Creation of content briefings
- Conception, design and production of content assets
3. Technologies & Automation
Set-Up & Configuration
- Recommendation of the technologies for marketing
- Implementation and configuration of the marketing automation tools
- Creation of the campaigns from phase 1 (customer journeys)
- Training of the core users
4. Operations
Campaign roll-out, performance review, sales alignment
- Setup Awareness Activities
- Social media optimization
- Campaign management
- Reporting and monitoring
- Continuous team coaching
- Process optimization
- Operational support of the team
The Marketing Transformation Journey
The modules for efficient online marketing from the Cloudbridge Impact program enable successful & modern marketing for B2B companies. Each action is tailored to individual needs and adapted to the maturity level of the Marketing Transformation Journey:
1. Strategy:
Quantity structures & business planning, marketing strategy
12 months, competitor analysis
2. Go to Market Concept:
Focus on products/ solutions, target groups/ verticals, value proposition, offering, buyer personas, storylines & messaging
3. Creative Concept:
Storylines, focused messaging, visuals, content marketing
4. Processes
Lead Management, Marketing Organization, Customer Journey, Content Marketing
5. Campaigns:
Campaign definition, GTM related content, KPI definition & tracking, formats & touchpoints, content planning > 6 months
6. Technology
CRM, Marketing Automation, CMS, Social Media
7. Run / Operations
Operational implementation of campaigns, creation of content assets (whitepapers, eBooks, checklists, infographics, etc.), monitoring & reporting, process optimization, regular alignment with goals
Our Digital Marketing Offer
for you as an AWS partner
Paket S
Paket M
Paket L
Paket S
1. Go-to-market & campaign concept
Joint development of a go-to-market strategy and a campaign blueprint for a two-stage customer journey
2. Development of content assets
1x design of a landing zone, 1x social media banner and texts for LinkedIn or XING
3. Social Ad Campaign Setup
Setup LinkedIn or XING
Digital marketing – Package “S”
1. Go-to-Market Campaign
Joint development of a go-to-market strategy and a campaign blueprint for a two-stage customer journey
2. Development of content assets, package “S”
1x design of a landing zone, 1x social media banner and texts for LinkedIn or XING
3. Social Ad Campaign Setup
Setup LinkedIn or XING
4. Marketing Automation
Paket M
1. Go-to-market & campaign concept
Joint development of a go-to-market strategy and a campaign blueprint for a 3-stage customer journey
2. Development of content assets
1x design of a landing zone, 1x social media banner and texts for LinkedIn and XING
1x conception of a download content incl. design (e.g. guide / whitepaper)
3. Social Ad Campaign Setup
Setup & Optimization
- Social Media (LinkedIn and XING)
- Google Analytics (Tracking)
- Google AdWords (SEA)
Digital marketing – Package “M”
1. Go-to-market & campaign concept
Joint development of a go-to-market strategy and a campaign blueprint for a 3-stage customer journey
2. Development of content assets, package “M”
1x design of a landing zone, 1x social media banner and texts for LinkedIn and XING
1x conception of a download content incl. design (e.g. guide / whitepaper)
3. Social Ad Campaign Setup
Setup & Optimization
- Social Media (LinkedIn and XING)
- Google Analytics (Tracking)
- Google AdWords (SEA)
4. Marketing Automation
Paket L
1. Go-to-market & campaign concept
Joint development of a go-to-market strategy and a campaign blueprint for a multi-stage customer journey
2. Development of content assets
- 1x Design of a landing zone
- 1x social media banner and texts for LinkedIn and XING
- 1x content conception for a 3-4 step campaign (e.g. whitepaper, infographic, hero offering & campaign mailings)
3. Social Ad Campaign Setup
- Social Media (LinkedIn and XING)
- Google Analytics (Tracking)
- Google AdWords (SEA)
Monitoring & weekly reporting (2 months)
4. Marketing Automation
- Setup of a marketing automation tool
- Setup of the pilot campaign
- Onboarding of the users
Digital marketing – Package “L”
1. Go-to-market & campaign concept
Joint development of a go-to-market strategy and a campaign blueprint for a multi-stage customer journey
2. Development of content assets, package “L”
- 1x Design of a landing zone
- 1x social media banner and texts for LinkedIn and XING
- 1x content conception for a 3-4 step campaign (e.g. whitepaper, infographic, hero offering & campaign mailings)
3. Setup & monitoring of the ad campaign
- Social Media (LinkedIn and XING)
- Google Analytics (Tracking)
- Google AdWords (SEA)
Monitoring & weekly reporting (2 months)
4. Marketing Automation
- Setup of a marketing automation tool
- Setup of the pilot campaign
- Onboarding of the users
Cloudbridge
Discovery Session
Start now for sustainable and successful marketing.
FAQ’s for Digital Marketing
Frequently asked questions about digital transformation for you as an AWS partner
Why do I need a strategic phase if I am already doing marketing?
From experience with over 300 projects, we know that differentiation from other market competitors and target group-specific communication are the success factors for a long-term digital marketing strategy.
What result does a strategic campaign concept provide for my company?
- Designed target picture for the marketing of a solution for the next 6-12 months incl. basic conception of the lead processes
- Documented go-to-market for the development of further marketing activities
- Created GTM campaign concept for a customer journey incl. blueprint for marketing automation and concrete content briefing as basis for content production
How is the workshop structured in phase 1 and what is the result?
Duration: about 4 hours
Participants:
- 3-5 employees from marketing & sales of your company
- 1-2 Amazon Web Services specialists
- 2 Cloudbridge Consultants
Structure and topics of the workshop:
- Industry & Segments
- Trends/Topics
- Pain Points
- USP & Value Propositions
- Scenario
- Offering
- Personas
Result: Documentation of the newly analyzed status quo of the marketing strategy and basis for the elaboration of the strategic go-to-market concept.
To what extent can we cater to different target groups?
(Horizontal, Vertical, ABM)
In preparation for the workshop, we define together with you whether a horizontal, vertical-focused or specific account-based target group is relevant for the marketing strategy.
Who creates the content for the campaign?
As part of our marketing services, Cloudbridge offers the creation of creative and sustainable content. At the same time, it is possible for your company or an existing partner to take over the creation of the content. In this case, Cloudbridge acts as briefing partner and quality gate.
Can we incorporate existing content for a campaign?
Yes, already in phase 1 we check existing contents during a screening and integrate the relevant ones into the marketing concept.
Why is there no content-only package?
An elaborated marketing concept forms the basis for high-quality and target group-specific content assets.
What channels do you use to promote the campaigns?
Depending on the target group, we select the relevant touchpoints and channels for a campaign. These include social media, search engine advertising, and display and video advertising.
Is there a way to control the promotion of the campaign via Cloudbridge (e.g. setup and hosting of Google Ads, incl. invoicing of ad spends)?
Yes, in many projects we take over the setup, control, monitoring and optimization of the advertising channels as part of our operation services.
Is it possible to optimize already existing campaigns?
Yes, similar to the creation of a new marketing concept, we use our project approach “Impact. Customers.” to optimize existing campaigns.
How much and what effort will my team incur by commissioning Package S, M and L?
Package S & M
- Go-to-Market Workshop (approx. 4 hours)
- Project coordination (approx. 2h per week)
Package L
- Go-to-Market Workshop (approx. 4 hours)
- Web call technology onboarding (approx. 3 hours)
- At campaign start weekly Jour Fixe (0,5 hours per week)
- Project coordination (approx. 4 hours per week)
Which departments are involved during the project?
Full marketing – marketing, internal sales and distribution.
What kind of success can we expect from the campaign?
At the beginning of the project, the campaign goals and the associated KPIs are realistically defined. There is no guarantee that the goals will be achieved before the campaign goes live, but we work jointly from the creation to the campaign playout to achieve the defined goals through monitoring and optimization.