Digital Marketing Transformation.
For AWS-Partners.

Together with AWS
we digitize marketing and sales.

Das Digital Marketing Angebot für AWS-Partner von Cloudbridge

With a combination of consulting, conception and implementation, we transform your digital marketing
and prepare you for digital lead generation. Results-oriented and sustainable.

How do you differentiate
as an AWS partner
in the highly competitive environment?

What business value
do you enable
as an AWS partner
to your target customers?

What is your
Unique Selling Proposition (USP)?

How are different target groups addressed?

(e.g. Business Decision Maker
und Technical Decision Maker)

Winners are identified at the start.

A long-term, strategic & holistic marketing strategy provides more sustainable and better results than tactical snapshots.

As Digital. Marketing. Professionals. we offer our experience from 10 years of digital marketing in the IT and cloud environment as well as our expertise in various verticals (e.g. Finance, Pharma, Manufacturing).

Digital Marketing with “Impact.Customers.“

Das Digital Marketing Angebot für AWS Partner von Cloudbridge

Impact. Customers. is a digital marketing framework developed by Cloudbridge. With the combination of consulting, conception and implementation, we prepare your company for digital lead generation. In an initial workshop, we use the knowledge of your marketing and sales departments and the specialists from Amazon Web Services (AWS) to develop a target group-specific marketing strategy.

Four steps to digital transformation

Icon Strategie
1. Strategy & Concept

What do we want to achieve, when and how, with whom?

  • Marketing / Sales Analysis
  • Positioning / Brand / Awareness Analysis
  • Go-to-Market Development
  • Campaign conception + design
  • Development of a strategic marketing plan for 6-12 months
icon marketing contents
2. Content &
Campaigns

Target group-specific content production.

  • Content Audit
  • Content Syndication
  • Creation of content briefings
  • Conception, design and production of content assets
Icon Marketing Technologien und Automation
3. Technologies & Automation

Set-Up & Configuration

  • Recommendation of the technologies for marketing
  • Implementation and configuration of the marketing automation tools
  • Creation of the campaigns from phase 1 (customer journeys)
  • Training of the core users
Icon Marketing Services
4. Operations

Campaign roll-out, performance review, sales alignment

  • Setup Awareness Activities
  • Social media optimization
  • Campaign management
  • Reporting and monitoring
  • Continuous team coaching
  • Process optimization
  • Operational support of the team

The Marketing Transformation Journey

The modules for efficient online marketing from the Cloudbridge Impact program enable successful & modern marketing for B2B companies. Each action is tailored to individual needs and adapted to the maturity level of the Marketing Transformation Journey:

1. Strategy:
Quantity structures & business planning, marketing strategy
12 months, competitor analysis

2. Go to Market Concept:
Focus on products/ solutions, target groups/ verticals, value proposition, offering, buyer personas, storylines & messaging

3. Creative Concept:
Storylines, focused messaging, visuals, content marketing

4. Processes
Lead Management, Marketing Organization, Customer Journey, Content Marketing

5. Campaigns:
Campaign definition, GTM related content, KPI definition & tracking, formats & touchpoints, content planning > 6 months

6. Technology
CRM, Marketing Automation, CMS, Social Media

7. Run / Operations
Operational implementation of campaigns, creation of content assets (whitepapers, eBooks, checklists, infographics, etc.), monitoring & reporting, process optimization, regular alignment with goals

Our Digital Marketing Offer
for you as an AWS partner

1. Go-to-market & campaign concept

Joint development of a go-to-market strategy and a campaign blueprint for a two-stage customer journey

2. Development of content assets

1x design of a landing zone, 1x social media banner and texts for LinkedIn or XING

3. Social Ad Campaign Setup

Setup LinkedIn or XING

10 project days, investment: 14,000 €, + approx. 1,500 € ad budget/month, campaign duration: 2 months,
Total: 17,000 €

Digital marketing – Package “S”

1. Go-to-Market Campaign

Joint development of a go-to-market strategy and a campaign blueprint for a two-stage customer journey

2. Development of content assets, package “S”

1x design of a landing zone, 1x social media banner and texts for LinkedIn or XING

3. Social Ad Campaign Setup

Setup LinkedIn or XING

4. Marketing Automation

10 Project days,

Investment: 14,000 €, + approx. 1,500 € ad budget/month, campaign duration: 2 months

Total: 17,000 €

Digitales_Marketing_Paket_S
1. Go-to-market & campaign concept

Joint development of a go-to-market strategy and a campaign blueprint for a 3-stage customer journey

2. Development of content assets

1x design of a landing zone, 1x social media banner and texts for LinkedIn and XING

1x conception of a download content incl. design (e.g. guide / whitepaper)

3. Social Ad Campaign Setup

Setup & Optimization

  • Social Media (LinkedIn and XING)
  • Google Analytics (Tracking)
  • Google AdWords (SEA)

17 project days, investment: 24,000 €, + approx. 3,000 € ad budget/month, campaign duration: 2 months,
Total: 30,000 €

Digital marketing – Package “M”

1. Go-to-market & campaign concept

Joint development of a go-to-market strategy and a campaign blueprint for a 3-stage customer journey

2. Development of content assets, package “M”

1x design of a landing zone, 1x social media banner and texts for LinkedIn and XING

1x conception of a download content incl. design (e.g. guide / whitepaper)

3. Social Ad Campaign Setup

Setup & Optimization

  • Social Media (LinkedIn and XING)
  • Google Analytics (Tracking)
  • Google AdWords (SEA)
4. Marketing Automation

17 project days

Investment: 24,000 €, + approx. 3,000 € ad budget/month, campaign duration: 2 months

Total: 30,000 €

AWS_Digital_Marketing_M_Parket
1. Go-to-market & campaign concept

Joint development of a go-to-market strategy and a campaign blueprint for a multi-stage customer journey

2. Development of content assets
  • 1x Design of a landing zone
  • 1x social media banner and texts for LinkedIn and XING
  • 1x content conception for a 3-4 step campaign (e.g. whitepaper, infographic, hero offering & campaign mailings)
3. Social Ad Campaign Setup
  • Social Media (LinkedIn and XING)
  • Google Analytics (Tracking)
  • Google AdWords (SEA)

Monitoring & weekly reporting (2 months)

4. Marketing Automation
  • Setup of a marketing automation tool
  • Setup of the pilot campaign
  • Onboarding of the users

30 project days, investment: 42,900 €, + approx. 3,000 € ad budget/month, campaign duration: 2 months,
Total: 48,900 €

Digital marketing – Package “L”

1. Go-to-market & campaign concept

Joint development of a go-to-market strategy and a campaign blueprint for a multi-stage customer journey

2. Development of content assets, package “L”
  • 1x Design of a landing zone
  • 1x social media banner and texts for LinkedIn and XING
  • 1x content conception for a 3-4 step campaign (e.g. whitepaper, infographic, hero offering & campaign mailings)
3. Setup & monitoring of the ad campaign
  • Social Media (LinkedIn and XING)
  • Google Analytics (Tracking)
  • Google AdWords (SEA)

Monitoring & weekly reporting (2 months)

4. Marketing Automation
  • Setup of a marketing automation tool
  • Setup of the pilot campaign
  • Onboarding of the users

30 project days

Investment: 42.900 €, + ca. 3.000 € ad budget/month, campaign duration: 2 months

Total: 48,900 €

AWS_Digital_Marketing_L_Parket

HOw Ready Am I for Digital Marketing?

Start now for sustainable and successful marketing.

FAQ’s for Digital Marketing

Frequently asked questions about digital transformation for you as an AWS partner

  • From experience with over 300 projects, we know that differentiation from other market competitors and target group-specific communication are the success factors for a long-term digital marketing strategy.

    • Designed target picture for the marketing of a solution for the next 6-12 months incl. basic conception of the lead processes
    • Documented go-to-market for the development of further marketing activities
    • Created GTM campaign concept for a customer journey incl. blueprint for marketing automation and concrete content briefing as basis for content production
  • Duration: about 4 hours

    Participants:

    • 3-5 employees from marketing & sales of your company
    • 1-2 Amazon Web Services specialists
    • 2 Cloudbridge Consultants

    Structure and topics of the workshop:

    1. Industry & Segments
    2. Trends/Topics
    3. Pain Points
    4. USP & Value Propositions
    5. Scenario
    6. Offering
    7. Personas

    Result: Documentation of the newly analyzed status quo of the marketing strategy and basis for the elaboration of the strategic go-to-market concept.

  • (Horizontal, Vertical, ABM)

    In preparation for the workshop, we define together with you whether a horizontal, vertical-focused or specific account-based target group is relevant for the marketing strategy.

  • As part of our marketing services, Cloudbridge offers the creation of creative and sustainable content. At the same time, it is possible for your company or an existing partner to take over the creation of the content. In this case, Cloudbridge acts as briefing partner and quality gate.

  • Yes, already in phase 1 we check existing contents during a screening and integrate the relevant ones into the marketing concept.

  • An elaborated marketing concept forms the basis for high-quality and target group-specific content assets.

  • Depending on the target group, we select the relevant touchpoints and channels for a campaign. These include social media, search engine advertising, and display and video advertising.

  • Yes, in many projects we take over the setup, control, monitoring and optimization of the advertising channels as part of our operation services.

  • Yes, similar to the creation of a new marketing concept, we use our project approach “Impact. Customers.” to optimize existing campaigns.

  • Package S & M

    • Go-to-Market Workshop (approx. 4 hours)
    • Project coordination (approx. 2h per week)

    Package L

    • Go-to-Market Workshop (approx. 4 hours)
    • Web call technology onboarding (approx. 3 hours)
    • At campaign start weekly Jour Fixe (0,5 hours per week)
    • Project coordination (approx. 4 hours per week)
  • Full marketing – marketing, internal sales and distribution.

  • At the beginning of the project, the campaign goals and the associated KPIs are realistically defined. There is no guarantee that the goals will be achieved before the campaign goes live, but we work jointly from the creation to the campaign playout to achieve the defined goals through monitoring and optimization.