Account-based marketing: Targeted development of strategic accounts

Whether 1 to 1, 1 to few or 1 to many: Get customized ABM strategies, accelerate sales cycles and maximize the success of account executives.

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Innovation-driven, technology-savvy and international:

backed by 15 years of experience, we navigate complex

matrix structures from DACH to EMEA & USA - for the

targeted penetration of strategic accounts

Leverage Cloudbridge's manufacturing experience and get ABM strategies tailored to your target industries, combined with marketing expertise & creativity.

How to get more out of account-based marketing

01.

Problem

The full potential of strategic accounts is not being exploited

02.

Solution

ABM programs maximize cross-selling and upselling potential for companies with diverse portfolios and strengthen key account relationships.

01.

Problem

Gut feeling instead of data-driven communication and use of AI

02.

Solution

Our ABM programs use first & third party data, intent data and AI-based tools and platforms to reach stakeholders & accounts with relevant messages.

01.

Problem

Content and approach are generic and uninspiring - there is a lack of personalization & creativity

02.

Solution

ABM requires customized content for every phase of the buying process. We create individual content, digital content hubs and hyper-personalized customer journeys, e.g. via personalized outreach.

01.

Problem

ABM programs are complex and difficult to scale

02.

Solution

Efficient use of resources requires the scaling of 1:1 ABM programs. We use blueprints, content syndication, technologies and the partner ecosystem to further scale developed programs.

01.

Problem

Hardly any cooperation between marketing & sales

02.

Solution

We break through the silos and integrate marketing & sales from second 1. Our ABM programs are based, for example, on common goals, clear responsibilities, focused sales support and enablement.

01.

Problem

Success is difficult to measure: ABM's impact on the sales pipeline is not always demonstrable

02.

Solution

Before the project starts, we define clear KPIs for measuring success with the entire project team, resulting in KPI Leader Boards with targeted KPIs that quantify the impact of ABM.

Our ABM Services

Account selection & research

We identify the most relevant target accounts and analyze their potential. We analyze defined target accounts in detail based on firmographic & behavioral data.

Stakeholder profiling:

We analyze target persons in the buying center in a structured way along their roles, pain points and buyer journey for a tailor-made approach

Storyline & multitouch campaign design:

We develop creative account-specific storylines and orchestrate cross-channel touchpoints - from awareness to opportunity.

Account Asset Creation:

We produce customized content and digital experiences such as interactive content hubs - tailored to individual account needs.

Social Media & Thought Leader Creation:

We position your experts as relevant voices in the market - with strategic personal branding and active social selling, flanked by targeted social media campaigns

LinkedIn Outreach as a Service for AEs:

We take care of targeted outreach via LinkedIn - automated, scalable, measurable and tailored to the activities of your account executives.

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Our process

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Our process

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Ramp-up, Strategy & Campaign Design

We support you with account selection, define success KPIs, design your ABM strategy and translate it into a creative multi-touch campaign

Asset Creation

We create account-specific content (e.g. content hub, value report, paid ads, personalized messages for outreach tactics, etc.),

Execution

We ensure that the campaign and the associated activities go live and monitor, measure and optimize throughout the entire duration

Evaluation

We evaluate the success of the campaign based on the appropriate KPIs defined in advance.

Growth

We scale the campaign for other regions, accounts, specialist areas, etc.

This is how we run projects

We take responsibility for your ABM program and, as your partner, ensure that the strategies developed are implemented and successful.

ABM Decoded: Your ABM community for exchange at eye level

To the community

8.000

Impressions

Stakeholder

Relationship

>10

New Executive Contacts

Account

Commitment

1

Opportunity

Brand

Awareness

Building social selling

"Through this collaboration, we are learning a lot together in the area of ABM. We receive support in setting up customized microsites and are very supportive in the area of social selling, where they closely support our sales colleagues."

Cornelia Oberholzer
Senior Marketing Manager ALPS | VMware

1:Few concept for strategic account penetration

Together with Cloudbridge, we have created a scalable ABM 1:few blueprint for one of our most important target segments in the DACH market. The in-depth analysis and research results form the basis for a methodical approach to the segment. The customized marketing concept provides effective guidance for AEs on how to increase stakeholder engagement."

Alexander Neff
Vice President of Sales | ivanti